STUDY

This module will provide students with a practical understanding of how companies design and implement international marketing strategies. You will explore both the theoretical background of international marketing concepts as well as their application in today's fast-changing and rapidly growing digital marketing landscape to ensure that you gain an appreciation of international marketing in action. In this module you will assess how contemporary marketing practices in different organisations and sectors achieve marketing objectives and then apply this knowledge in real business settings.  This module will provide you with an understanding of current digital marketing technology and consider its impact on contemporary international marketing practice.

This module provides an appreciation of a wide range of financial issues as they impact on the business world. It also evaluates the nature of the corporation and its governance from a financial perspective. It concentrates on the basic analysis of financial statements, financial tools and techniques before progressing to a more strategic perspective. It encourages students to see the financial implications of the decision-making process.

This module aims to provide students with a broad introduction to managing people effectively across different country contexts through the introduction of key concepts, theories and contemporary practices. It considers the global challenges of developing and implementing international human resource management strategy. Resourcing and developing talent will be assessed through the diffusion of HRM practices in multinational enterprises.  This module also explores cross cultural interactions from an organisational and leadership perspective and how to lead and manage effectively both across and within different cultures.

This module explores leadership and management in organisations. Over the course of this module we will consider the complex relationships between personal, structural and environmental factors as they affect the operation and success of organizations.  The module introduces the study of organisations and their evolution. In particular it focuses on: Managing people; Managing technology; Managing responsibility. Rather than study each in isolation, in bringing together these key components of organisation strategy, this module reflects the reality of addressing the interests of multiple stakeholders simultaneously. Where appropriate, students are encouraged to reflect on the content of this module in their place of work.

The International Management Project provides students with an opportunity to undertake a substantial piece of independent research in an area of particular interest and to allow students to demonstrate their understanding of research methods and their application. It also provides an opportunity for students to relate their learning in taught modules to the analysis of a problem relevant to their Master's programme.  On completion of the management project, students will have designed an appropriate and feasible research plan, developed appropriate research instruments, written a dissertation and undertaken a Viva of their project.

This optional module counts for 30 credits and will be included in the Integrated Care Pathway.

This module will provide students with a practical understanding of how companies design and implement international marketing strategies. You will explore both the theoretical background of international marketing concepts as well as their application in today's fast-changing and rapidly growing digital marketing landscape to ensure that you gain an appreciation of international marketing in action. In this module you will assess how contemporary marketing practices in different organisations and sectors achieve marketing objectives and then apply this knowledge in real business settings.  This module will provide you with an understanding of current digital marketing technology and consider its impact on contemporary international marketing practice.

This module provides an appreciation of a wide range of financial issues as they impact on the business world. It also evaluates the nature of the corporation and its governance from a financial perspective. It concentrates on the basic analysis of financial statements, financial tools and techniques before progressing to a more strategic perspective. It encourages students to see the financial implications of the decision-making process.

This module aims to provide students with a broad introduction to managing people effectively across different country contexts through the introduction of key concepts, theories and contemporary practices. It considers the global challenges of developing and implementing international human resource management strategy. Resourcing and developing talent will be assessed through the diffusion of HRM practices in multinational enterprises.  This module also explores cross cultural interactions from an organisational and leadership perspective and how to lead and manage effectively both across and within different cultures.

This module explores leadership and management in organisations. Over the course of this module we will consider the complex relationships between personal, structural and environmental factors as they affect the operation and success of organizations.  The module introduces the study of organisations and their evolution. In particular it focuses on: Managing people; Managing technology; Managing responsibility. Rather than study each in isolation, in bringing together these key components of organisation strategy, this module reflects the reality of addressing the interests of multiple stakeholders simultaneously. Where appropriate, students are encouraged to reflect on the content of this module in their place of work.

The International Management Project provides students with an opportunity to undertake a substantial piece of independent research in an area of particular interest and to allow students to demonstrate their understanding of research methods and their application. It also provides an opportunity for students to relate their learning in taught modules to the analysis of a problem relevant to their Master's programme.  On completion of the management project, students will have designed an appropriate and feasible research plan, developed appropriate research instruments, written a dissertation and undertaken a Viva of their project.

This optional module counts for 30 credits and will be included in the Integrated Care Pathway.