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Karen Hinton

Associate Director Marketing

Marketing, Communications and International

K Hinton

Karen Hinton

T: 01473 338663

Karen is responsible for the development and delivery of marketing and UK student recruitment strategies, plans and activities, with the aim to substantially grow the University's undergraduate and postgraduate student population. Her team includes the UK student recruitment team, marketing campaigns, Marketing Business Partners, Admissions, and market insight. The team works with prospective students throughout the whole applicant journey, from the early research stages through to enrolment, facilitating opportunities for prospective students to engage with the University of Suffolk in order to make positive decisions about studying at Suffolk. Karen's team works in partnership with Communications and International teams in the Directorate, and provides support through a Business Partner model to academic Schools and business units across the University; ensuring all marketing activity for the University is coherent, collaborative and evidence-based.

Karen joined the University in February 2010, initially focusing on the development of student recruitment strategies across the UK and EU, and the creation of a network of EU partners to support the internationalisation of the student population. Over her time at the University, Karen has also been heavily involved in the development of Degree Apprenticeships as a new area of delivery for Suffolk and is aiming to complete a part-time PhD in 2025, which is exploring the experience of Degree Apprenticeships and their impact on increasing participation in Higher Education. Karen has a keen interest in all aspects of policy that relates to access to HE.