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Karen Hinton

Head of Student Recruitment and Market Development

External Relations

Karen is responsible for two teams within the Directorate of External Relations - Student Recruitment and Outreach, and Market Research and Development. Karen works closely with the University’s academic Schools to implement the Student Recruitment Strategy and Access and Participation Plan priorities, increasing applications and enrolments both locally and nationally. The Market Research and Development team support academics in the development of their portfolio, and undertakes market and application analysis to support recruitment and conversion activity.

Karen joined the University in February 2010 as Student Recruitment and Marketing Manager, initially focussing on the development of student recruitment strategies across the UK and EU, and the creation of a network of EU partners to support the internationalisation of the student population. Over her time at the University, Karen has also been heavily involved in the development of Degree Apprenticeships as a new area of delivery for Suffolk, and continues to have an interest in the part they will play in increasing the availability of higher education.

Karen's background is in Widening Participation and Student Recruitment at the University of Edinburgh, where she worked for six years after graduating with MA (Hons) Sociology. She completed an MBA at the University of Suffolk, with her research focus on the implications for universities in managing changes in government policy. Karen has also completed the Chartered Management Institute's Level 7 Diploma in Leadership and Management; and is currently undertaking a PhD investigating Degree Apprenticeships and Social Mobility.

Karen has undertaken a variety of voluntary roles. While working in Edinburgh, Karen was a volunteer Chair for the City of Edinburgh Children's Panel, working with children and young people at risk and in local authority care. Since joining the University of Suffolk, Karen completed a three-year term as UK Vice-Chair (Governance and Policy) for the Higher Education Liaison Officers Association (HELOA) where she was responsible for the development of policy on a range of topics within Higher Education. She has since volunteered as an Enterprise Advisor for Stowmarket High School, and is currently the Vice Chair of the Local Governing Body at Suffolk One in Ipswich.

Selected experience

January 2018 - Current
Governor
Suffolk One Sixth Form College
2017
Award of CMI Chartered Manager Status
Chartered Management Institute
October 2016 - June 2017
Enterprise Adviser (New Anglia LEP / Suffolk County Council)
Stowmarket High School
October 2014 - December 2016
MBA
University of Suffolk
January 2012 - January 2015
UK Vice-Chair (Governance, Policy and Management)
Higher Education Liaison Officers Association (HELOA)