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BA (Hons) Event and Marketing Management

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Meet your lecturers, find out more about the course and view academic and social facilities at an open day

University buildings
UCAS code: 
Institution code: 


Three years full-time.

Four and a half to nine years part-time.

Typical Offer: 

96 UCAS tariff points (or above)
CCC (A-Level), MMM (BTEC).


  • Learn a mixture of traditional marketing and digital marketing skills
  • Our course offers a holistic approach in a fun, dynamic environment
  • Study on the prestigious Ipswich Waterfront, home of Maritime Ipswich and other events and festivals
  • The expert course team and guest lecturers will provide you with current and up-to-date industry thinking during these challenging times
  • Gain practical experience, get involved in a variety of ‘live’ events
  • Your employability is our priority – we support you in honing your CV and defining your goals.
  • Our partnerships with international universities provide a diversity of opportunities to study or work abroad


Are you considering a career in event and marketing management? Our degree equips you with a spectrum of skills required to get your career off to a flying start. Plus, we take an innovative approach, exploring the latest practices in the field.

The inclusion of marketing in this events degree is seen as a strong point of differentiation from other Event Management programmes. There is a high-level of competition in many event sectors due to an increasing number of events competing for similar public and B2B audiences. Your ability to event manage from concept to delivery goes hand in hand with the ability to market and sell events effectively has never been more important and exciting.

A career in this challenging, yet dynamic profession demands that you are ‘career ready’ when you graduate. As experienced professionals, your tutors provide you with the right support to help you identify your goals and develop a fantastic CV. To bolster your development, our small classes sizes give you access to high levels of tutor attention throughout your degree.

Event and marketing management involves conceptualising, planning, organising and finally executing an event, and encompasses a range of activities from marketing and PR to project management in the private, public and not-for-profit sectors.

Students are involved in the design, planning, organisation, marketing and delivery of the Suffolk Business School Annual B2B Conference.  This high-profile event also offers networking opportunities and collaboration with our partnerships within local organisations.  Starting with a blank sheet of paper, the topic and scope of the conference is in the hands of you and your student colleagues, previous topics having included International Women’s Day, Suffolk Tourism, Staycation, and Business Sustainability.

There are other opportunities to work on live event projects working with the Ipswich Waterfront Innovation Centre (IWIC), The Hold and the Students' Union.

We offer visits to Spain and our partnerships with international universities provide exciting options for study and work abroad.

Not only that, but we have regular guest speakers and industry experts come into the University to share insight. Current guest speakers include Visiting Professor Keith Still, who focuses on crowd science, safety and risk analysis, and Visiting Fellow Rachael Jackson, PR Manager at Fred. Olsen Cruise Lines.

Students on our courses have the opportunity to study for the Accredited Personal Licence Holders (APLH) qualification.

With its charming landscape, Suffolk is one of the UK's most popular holiday destinations – tourism here is worth £1.9 billion. The county’s renowned Heritage Coast, seaside villages, Constable Country and quaint market towns attract visitors from all over the world.

Ipswich offers a vibrant social scene; its variety of restaurants, bars, pubs and cafes provide the perfect setting to build friendships for life. With plans for development across the town, you will be studying in a historic town with an exciting future, with year-round arts and cultural events.


For more information about the region, visit…


Our courses also carry a range of accreditation, including your Accredited Personal Licence (APLH) and Health & Safety qualifications.

View more information about the range of employers our students work with in the Business School. 

Presented to the student obtaining the highest grade on the programme.

Novotel Award

Presented to the student obtaining the highest grade on the programme

Affinity PR Award

Presented to the student whose determination to graduate has meant them having to overcome some life hurdles

RJ Communications High Achievement Award

Presented to the student for high achievement and engagement on the programme.

Journey Travelled Award

Presented to the student who has shown a significant improvement from start to finish on their University journey.


Course modules

The degree includes subjects that combine essential business management skills with sector specific knowledge.  

The first year provides fundamental business management and event management knowledge. In the second year you will develop this with additional delivery in research and specialised modules. The third and final year provides more specialised modules and the opportunity to participate in industry-based projects. 

Full downloadable information regarding all University of Suffolk courses, including Key Facts, Course Aims, Course Structure and Assessment, is available in the Definitive Course Record.

Event and Tourism Management in the Business Environment (Mandatory)

Events and associated activities are estimated to contribute £58.4b to the Great Britain GDP (ONS, 2017). This module provides a comprehensive introduction to the theoretical and practical principles of Event and Tourism Management, enabling students to develop an understanding of the sectors and their contribution to the local, national and global economy.

Delivering Successful Projects (Requisite)

Project management is vital to the success of organisations working in an environment of ever-increasing complexity, and with rapid technological advancements. This module covers the theoretical principles and practical techniques for managing projects, and includes project definition, initiation, planning, execution, control and closure.

Understanding the Entrepreneurial Spirit (Requisite)

This module recognises the importance of entrepreneurship to stimulating and sustaining economic growth. You examine what makes for a successful entrepreneur and how ideas can be evaluated and then turned into successful businesses. This will include business planning, financing and risk assessment.

Accounting for Business (Requisite)

Accounting and quantitative methods as information systems lie at the heart of all business decisions. This module will give a foundation of knowledge and skills suitable for non-specialists who need to use accountancy and quantitative information in decision making and in communicating with specialists.

Introduction to Marketing (Requisite)

Marketing is a fundamental business activity and philosophy, which relates an organisation to its environment, and orientates the organisation around the needs of its customers. This module will explore basic marketing principles in industries, which are undergoing rapid change, and will underpin the marketing modules at Level 2 and 3. 

Professional Development, and Career Planning in Practice (Mandatory)

The module will enable students to identify and utilise specific work-based learning opportunities and build a framework for lifelong learning. Further, students can strengthen key transferable skills, particularly problem solving, information technology, communication and team working.

Designing and Running a Research Project (Mandatory)

This module will provide insight into topics, methods and functions of business-related research projects. Each week focuses on a different research study, run by a member of academic staff or a visiting professor, senior fellow or fellow. The module also helps you develop the academic skills required for your final year, particularly for the dissertation.

Consumer Behaviour and Relationship Management (Requisite)

This module will help you to understand the importance of customer satisfaction and therefore, business success either within the profit sector or the not-for-profit sectors. Consumer behaviour and relationship management will link with and develops the Level 4 Marketing knowledge you have gained and, for those that wish to extend their marketing knowledge.

Designing and Developing HR Activities for Maximum Impact (Requisite)

This module provides an overview of the role of the HR professional and the skills required to be successful in the role. The module combines a review of contemporary research findings in the field of human resources management and the development of professional skills in this area. For example, the module will focus on all aspects of the employee lifecycle, communication skills, employee development and employment law.

Design Principles for Marketers (Requisite)

This module introduces the role graphic design plays within a visual marketing strategy. It discusses the importance of how a strategic approach to visual communication can influence the public’s perception of an organisation’s values, and as a result, how an intended audience might perceive marketing messages.

Festival and Special Event Management (Optional)

This module builds on the learning and practice undertaken through the Level 4 Introduction to Event and Tourism module, and offers students an opportunity to develop their special interests and expertise and to engage proactively with the areas of the music industry, the arts, and community and cultural special events, in the UK and internationally. 

Business Event Management (Optional)

This module will explore the many facets, ramifications and developments in the MICE sector over the 20th and 21st century that have affected the design, development and metamorphosis of the form. It will present the arguments for and against face-to-face interaction for the future development of the sector.

Critical and Cultural Concepts and Trends in the Event Industry (Mandatory)

This module provides the opportunity for students in their final year to critically analyse key issues and concepts that inevitably will arise from the rapid development of a significant growth industry. It will build on the practice and theory modules in Levels 4 and 5, and is complementary to the Visitor Attraction and Industry Based Practice modules.

Industry Based Engagement Project (Mandatory)

Events and tourism management requires engagement with a range of activities, projects and strategies, and are an important component of the hospitality and leisure sectors. Event and tourism management require particular professional skills and knowledge reflected in the module, which offers practical content. 

Extended Project (Mandatory)

This module provides an introduction to principles of research design and techniques for conducting research studies. It supports the development of research literacy (the ability to engage with, and critique, research outputs) and skills required to design and run small-scale research projects. It therefore forms part of the preparation of students for the Extended Project that they will complete in their final year.

Managing Brands (Mandatory)

This module will analyse the work of managing a brand within organisations. Therefore, whether you are employed in a marketing role or work in another capacity within an organisation this module will help you to understand and critique the types of decisions involved in managing brands as well as discussing contemporary challenges of brand management in organisations.

Digital Marketing (Optional)

As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age. This module will provide you with the know how to plan and manage your communications and marketing through the influential digital devices and social networks (including Facebook, Twitter, Linkedin, Pinterest, Instagram, etc.).

Heritage and Visitor Attraction Management (Optional)

This module provides students with the opportunity to develop their understanding of the development and operations of a visitor attraction.  The UK has approximately 6500 Visitor Attractions, including country parks, theme parks, gardens, zoos, museums, stately homes and galleries. There has been a considerable growth in the number of events, which are now held at these venues. Events act as a major draw for visitors generating income for local and regional economies and in the tourism, hospitality, transport and retail sectors.

Career opportunities

Our course is designed to teach you the skills needed for events management jobs, such as Conference Organiser, Hotel Manager and Education Manager. We also support students to explore careers in other sectors including charity fundraising – a brilliant alternative to the private sector. The degree also provides the necessary skills for jobs in public relations and marketing.

We have solid relationships with around 100 employers, who provide a multitude of opportunities to build key industry contacts and build your reputation throughout your degree. If you decide stay in Suffolk after graduation – a county attracting significant investment – you could have access to vacancies in booming industries ranging from the creative sector to food and drink.

Wherever you choose to work, we help you develop your CV so it showcases your skills, strengths, experience and ambitions.

What our students say

Rosie Wren, a graduate of BA (Hons) Event Management, currently works for a branch of national charity Mencap as a Fundraising Manager:

"After graduating it only took a matter of about three months for me to find a job in the Event Management industry organising seminars for a law firm, I wouldn’t have found that job without the contacts that I made whilst studying at the University and specifically the contacts I made during volunteering opportunities.

"I have since moved jobs and am now working for a local charity organising fundraising events; during the interview process I was required to present a full pitch for a new event. As this was something that I had already done a number of times whilst at university (including pitching the idea of an end of year ball to the University provost), I didn’t feel phased by the prospect.

"The thing that set me apart from other applicants and really what sets the University apart from other universities is the amount of hands on event management experience."

Student profiles

My time at the University of Suffolk has been invaluable and has motivated me to strive for more! The support from lecturers has been amazing and the fact staff know you by name is a welcome factor when you are stepping into experiences outside of your comfort zone. Having been appo...

After studying A-levels at Suffolk New College, university felt like a natural progression for me. I knew it would be the best route to achieving the qualifications and confidence I needed to pursue a full-time career. Many of my college friends were surprised that I had only applie...

Walking along Ipswich Waterfront shortly after graduating, I noticed a quote by George Eliot in one of the university windows ‘It is never too late to be what you might have been.’ Reading this made me quite emotional. As a mature student having spent the last 6 years studying p...

Fees and finance


  • Full-time Tuition fee: £9,250 p.a.
  • Part-time Tuition fee: £1,454 per 20 credit module (Please contact the Infozone for further information).
  • International Tuition fee: £12,150 p.a.

Further Information

At University of Suffolk, your tuition fees provide access to all the usual teaching and learning facilities that you would expect. However, there may be additional costs associated with you course that you will need to budget for. 

Entry requirements


Associate Professor

Senior Lecturer

Senior Lecturer

Associate Professor

Associate Professor

Associate Professor

Senior Lecturer and Course Leader for Postgraduate Diploma in Human Resource Management

Facilities and Resources

The Waterfront Building and the Atrium Building, which houses the Ipswich Waterfront Innovation Centre (IWIC), will be your base during your degree.

The recently opened IWIC is a hub for start-ups and technology enterprises. As an undergraduate you have access to its modern facilities, expertise and networking opportunities with other students and business owners.

Our well-resourced library offers extensive print and digital resources, with plenty of study space and pods for extra privacy.



Some of your degree will be based in the Atrium Building.