You are here

BA (Hons) Event and Marketing Management

Clearing

It's time to get moving. Join in Clearing to go onwards and upwards.

Call to apply now 
01473338352

University buildings
UCAS code: 
N821
Institution code: 
S82
Location: 
Ipswich

Duration: 

Three years full-time.

Four and a half to nine years part-time.

Typical Offer: 

96 UCAS tariff points (or above)
CCC (A-Level), MMM (BTEC).

 

If you don’t meet the above entry requirements, we may still be able to consider you. If you’re interested in applying, call our Clearing Hotline to discuss your suitability for study.

  • Learn a mixture of traditional marketing and digital marketing skills
  • Our course offers a holistic approach in a fun, dynamic environment
  • Study on the prestigious Ipswich Waterfront, home of Maritime Ipswich and other events and festivals
  • The expert course team and guest lecturers will provide you with current and up-to-date industry thinking during these challenging times
  • Gain practical experience, get involved in a variety of ‘live’ events
  • Your employability is our priority – we support you in honing your CV and defining your goals.
  • Our partnerships with international universities provide a diversity of opportunities to study or work abroad

Introduction

Are you considering a career in event and marketing management? Our degree equips you with a spectrum of skills required to get your career off to a flying start. Plus, we take an innovative approach, exploring the latest practices in the field.

The inclusion of marketing in this events degree is seen as a strong point of differentiation from other Event Management programmes. There is a high-level of competition in many event sectors due to an increasing number of events competing for similar public and B2B audiences. Your ability to event manage from concept to delivery goes hand in hand with the ability to market and sell events effectively has never been more important and exciting.

A career in this challenging, yet dynamic profession demands that you are ‘career ready’ when you graduate. As experienced professionals, your tutors provide you with the right support to help you identify your goals and develop a fantastic CV. To bolster your development, our small classes sizes give you access to high levels of tutor attention throughout your degree.

Event and marketing management involves conceptualising, planning, organising and finally executing an event, and encompasses a range of activities from marketing and PR to project management in the private, public and not-for-profit sectors.

Students are involved in the design, planning, organisation, marketing and delivery of the Suffolk Business School Annual Conference.  This high-profile event also offers networking opportunities and collaboration with our partnerships within local organisations.  Starting with a blank sheet of paper, the topic and scope of the conference is in the hands of you and your student colleagues, previous topics having included International Women’s Day, Suffolk Tourism, Staycation, and Business Sustainability.

There are other opportunities to work on live event projects working with the Ipswich Waterfront Innovation Centre (IWIC), The Hold and the Students' Union.

Not only that, but we have regular guest speakers and industry experts come into the University to share insight. Current guest speakers include Visiting Professor Keith Still, who focuses on crowd science, safety and risk analysis, and Visiting Fellow Rachael Jackson, of RJ Communications and Penn Commercial.

Students on our courses have the opportunity to study for the Accredited Personal Licence Holders (APLH) qualification.

With its charming landscape, Suffolk is one of the UK's most popular holiday destinations – tourism here is worth £1.9 billion. The county’s renowned Heritage Coast, seaside villages, Constable Country and quaint market towns attract visitors from all over the world.

Ipswich offers a vibrant social scene; its variety of restaurants, bars, pubs and cafes provide the perfect setting to build friendships for life. With plans for development across the town, you will be studying in a historic town with an exciting future, with year-round arts and cultural events.

 

For more information about the region, visit…

 

Professional Accreditations

IEM logo

It is intended that this programme will be co-accredited, so you will leave with not only a University of Suffolk degree, but also professional recognition.  This, we believe, will give you a head start in your career.  The University of Suffolk is a Founding Partner of the Institute of Event Management.

We are also members of the:

Awards

These apply across our 3 programmes (Event-Marketing, Event-Tourism, and Tourism) 

  • Novotel Award - Presented to the student obtaining the highest grade on the programme
  • Affinity PR Award - Presented to the student whose determination to graduate has meant them having to overcome some life hurdles
  • RJ Communications High Achievement Award - Presented to the student for high achievement and engagement on the programme.
  • Journey Travelled Award - Presented to the student who has shown a significant improvement from start to finish on their University journey.

 

View more information about the range of employers our students work with in the Business School.

Course modules

The degree includes subjects that combine essential business management skills with sector specific knowledge.  

The first year provides fundamental business management and event management knowledge. In the second year you will develop this with additional delivery in research and specialised modules. The third and final year provides more specialised modules and the opportunity to participate in industry-based projects. 

Full downloadable information regarding all University of Suffolk courses, including Key Facts, Course Aims, Course Structure and Assessment, is available in the Definitive Course Record.

Introduction to Event Management (Mandatory)

Event management is a growth industry and has important roles to play in the economic, social, cultural development of communities, the business environment, and the cultural and creative industries.  This module will provide you with a comprehensive introduction to the theoretical and practical principles of Event Management, enabling you to develop an understanding of the sector and its contribution to the local, national, and global economy.

Tourism and Event Tourism (Mandatory)

Tourism directly and indirectly generates and supports 319 million jobs and accounts for 10.4% of the world GDP (WTTC, 2019).  It is predicted that 41.7m visitors will come to Great Britain in 2018 (Visit Britain, 2018).  Tourism accounted for 1 in 10 jobs globally in 2019 (WTTC, 2019).  This module provides a comprehensive introduction to the theoretical and practical principles of Tourism Management, enabling you to develop an understanding of the sectors and their contribution to the local, national, and global economy.

Introduction to Marketing (Requisite)

Marketing is an essential business activity.  You will discover basic marketing principles and, later in the course, you will build on this when studying optional modules.  You will explore the marketing mix and segmentation and apply this knowledge to the analysis of marketing activities.

Delivering Successful Projects (Requisite)

Project management is vital to the success of organisations working in an environment of ever-increasing complexity, and with rapid technological advancements. You will develop an understanding of the theoretical principles and practical techniques for managing projects, and includes project definition, initiation, planning, execution, control and closure.

Understanding the Entrepreneurial Spirit (Requisite)

This module recognises the importance of entrepreneurship to stimulating and sustaining economic growth.  You will examine what makes for a successful entrepreneur and how ideas can be evaluated and then turned into successful businesses.  This will include business planning, financing and risk assessment.

Accounting for Business (Requisite)

Accounting and Finance play significant roles in every economy.  Consequently, those charged with leadership and management roles must be equipped with to engage with and to interrogate accounting and financial information.  You will be prepared to enter managerial and leadership roles and be able to make use of this information to guide decision-making.

Professional Development, and Career Planning in Practice (Mandatory)

In light of the national drive towards lifelong learning, employability and widened accessibility to higher education, this module aims to meet the needs of students and employers.  The module focuses on your personal development from self- awareness and reflection, to career development planning and a period of industry- based practice.  Through the development of practical work-based skills and knowledge your readiness for post-graduate employment will be enhanced, increasing their position to compete for key roles event, tourism and/or marketing sector roles upon graduation.

Design Principles for Marketers (Requisite)

This module introduces the role graphic design plays within a visual marketing strategy. It discusses the importance of how a strategic approach to visual communication can influence the public’s perception of an organisation’s values, and as a result, how an intended audience might perceive marketing messages. Through case studies you will investigate how a designer’s choice of colour, typeface, photography and illustration, and their application, can influence the semiotic signifiers of a business or service.

Consumer Behaviour and Relationship Management (Requisite)

In this module, you will develop an understanding of the importance of customer satisfaction and therefore, business success either within the profit sector or the not-for-profit sectors. Consumer behaviour and relationship management will link with and develops your marketing knowledge and understanding.

Designing and Running a Research Project (Mandatory)

This module will provide insight into topics, methods and functions of business-related research projects. The module also helps you develop the academic skills required for your final year, particularly for the Extended Project or Enterprising Graduate modules.

Designing and Developing HR Activities for Maximum Impact (Requisite)

This module provides an overview of the role of the HR professional and the skills required to be successful in the role. The module combines a review of contemporary research findings in the field of human resources management and the development of professional skills in this area. For example, the module will focus on all aspects of the employee lifecycle, communication skills, employee development and employment law.

Festival and Special Event Management (Optional)

This module builds on the learning and practice undertaken in year 1 modules, and offers you an opportunity to develop their special interests and expertise. Exposure to contemporary issues and themes in event management, and associated sectors including the arts, cultural and creative industries, and community and corporate special events, in the UK and internationally will enhance and extend engagement with the theoretical frameworks investigated within the module.

Business Event Management (Optional)

The business events sector is thriving, and is evidencing clear sustainability. It is estimated that the expenditure of the 104m delegates/visitors at business events (conferences, meetings, exhibitions and trade fairs etc) generates some £31.2bn of direct expenditure (BVEP, 2019).  Whilst many global changes have impacted on the industry including political, legal, technological, the commercial environment still depends on human interaction, whether face to face or virtual.

Critical and Cultural Concepts and Trends in the Event Industry (Mandatory)

This module provides the opportunity for students in their final year to critically analyse key issues and concepts that inevitably will arise from the rapid development of a significant growth industry. It will build on the practice and theory modules in years 2 and 3 is complementary to the Visitor Attraction and Industry Based Practice modules. The deeper investigation of the cultural context of events and the complexities of the relationship between events and the communities in which they reside will enhance your critical and analytic skills in your final year.

Industry Based Engagement Project (Mandatory)

Events and tourism management require engagement with a range of activities, projects and strategies. In order to execute these, professionals in industry require particular skills and knowledge; these are reflected in the module, which offers practical, project-based content. Depending on the students chosen degree path, students will undertake a relevant event, tourism project or marketing project of their own or though engaging with an organisation.

Managing Brands (Mandatory)

Branding is a key area of marketing with an organisations’ brand frequently considered to represent the whole persona of an organization. Exploring the issues and activities associated with branding this module examines a number of real-world brands introducing students to core theories about branding and brand management as well as current issues related to managing and developing brands. Throughout this module students will engage with brands considering how brands are formed examining the development of their cultural meaning, their ability to transform consumer experience, build identity and develop equity from both a financial, employee and consumer perspective.

Digital Marketing (Requisite)

As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age. This module will provide you with the know how to plan and manage your communications and marketing through the influential digital devices and social networks. The module provides awareness of the nature of the challenges and opportunities within the digital environment and outlines the skills and tools required to support and enhance marketing activities. It identifies the importance of effective monitoring and measurement techniques that enable organisations to improve digital marketing performance.

Extended Project (Mandatory)

The extended project provides students with the opportunity to work on a project of interest to them. The module is deliberately designed to be flexible and to offer students the option of undertaking a more formal piece of research; to work on a project suggested by their employer or another organization; or to undertake research into the feasibility of a business idea or in preparation of a business plan.

OR

The Enterprising Graduate (Mandatory)

This module provides specific provision for students that wish to focus on entrepreneurship and the study of entrepreneurial practice. It also provides students with the chance to synthesise learning through supported study on a topic or idea of interest to them, supported by academics, enterprise professionals and SME owner/managers.

Career opportunities

Our course is designed to teach you the skills needed for events management jobs, such as Conference Organiser, Hotel Manager and Education Manager. We also support students to explore careers in other sectors including charity fundraising – a brilliant alternative to the private sector. The degree also provides the necessary skills for jobs in public relations and marketing.

We have solid relationships with around 100 employers, who provide a multitude of opportunities to build key industry contacts and build your reputation throughout your degree. If you decide stay in Suffolk after graduation – a county attracting significant investment – you could have access to vacancies in booming industries ranging from the creative sector to food and drink.

Wherever you choose to work, we help you develop your CV so it showcases your skills, strengths, experience and ambitions.

What our students say

Rosie Wren, a graduate of BA (Hons) Event Management, currently works for a branch of national charity Mencap as a Fundraising Manager:

"After graduating it only took a matter of about three months for me to find a job in the Event Management industry organising seminars for a law firm, I wouldn’t have found that job without the contacts that I made whilst studying at the University and specifically the contacts I made during volunteering opportunities.

"I have since moved jobs and am now working for a local charity organising fundraising events; during the interview process I was required to present a full pitch for a new event. As this was something that I had already done a number of times whilst at university (including pitching the idea of an end of year ball to the University provost), I didn’t feel phased by the prospect.

"The thing that set me apart from other applicants and really what sets the University apart from other universities is the amount of hands on event management experience."

Student profiles

My time at the University of Suffolk has been invaluable and has motivated me to strive for more! The support from lecturers has been amazing and the fact staff know you by name is a welcome factor when you are stepping into experiences outside of your comfort zone. Having been appo...

After studying A-levels at Suffolk New College, university felt like a natural progression for me. I knew it would be the best route to achieving the qualifications and confidence I needed to pursue a full-time career. Many of my college friends were surprised that I had only applie...

Walking along Ipswich Waterfront shortly after graduating, I noticed a quote by George Eliot in one of the university windows ‘It is never too late to be what you might have been.’ Reading this made me quite emotional. As a mature student having spent the last 6 years studying p...

Fees and finance

2021-22   

  • Full-time Tuition fee: £9,250 p.a.
  • Part-time Tuition fee: £1,454 per 20 credit module (Please contact the Infozone for further information).
  • International Tuition fee: £12,150 p.a.

2022-23*

  • Full-time tuition fee: £9,250 p.a
  • Part-time tuition fee: £1,454 per 20 credits (please contact the Infozone for further information)
  • Full-time International tuition fee:  £13,000 p.a

Further Information

At University of Suffolk, your tuition fees provide access to all the usual teaching and learning facilities that you would expect. However, there may be additional costs associated with you course that you will need to budget for. 

* 2022-23 tuition fees are subject to change in line with inflation, or a government change in the fee cap.

Entry requirements

Staff

Senior Lecturer

Deputy Dean

Visiting Professor of Crowd Science

Lecturer

Senior Lecturer

Facilities and Resources

The Waterfront Building and the Atrium Building, which houses the Ipswich Waterfront Innovation Centre (IWIC), will be your base during your degree.

The recently opened IWIC is a hub for start-ups and technology enterprises. As an undergraduate you have access to its modern facilities, expertise and networking opportunities with other students and business owners.

Our well-resourced library offers extensive print and digital resources, with plenty of study space and pods for extra privacy.

The-Atrium-Building-Feasibility-2.jpg

The-Atrium-Building-Feasibility-2

Some of your degree will be based in the Atrium Building.