BA (Hons) Marketing

You will develop an understanding of the nature, processes and origins of 'management'. It also helps you develop the skill-set necessary for success in the context of higher education, and more broadly within the graduate job market.

Project management is vital to the success of organisations working in an environment of ever-increasing complexity, and with rapid technological advancements. You will develop an understanding of the theoretical principles and practical techniques for managing projects, and includes project definition, initiation, planning, execution, control and closure.

Key economic principles impact how all businesses function. You will be introduced to core concepts in both microeconomics (consumers, firms and markets) and macroeconomics (economic systems and policy) and encourages you to consider how they affect different types of business.

In light of the national drive towards lifelong learning, employability and widened accessibility to higher education, this module aims to meet the needs of students and employers.  The module focuses on your personal development from self- awareness and reflection, to career development planning and a period of industry- based practice.  Through the development of practical work-based skills and knowledge your readiness for post-graduate employment will be enhanced, increasing their position to compete for key roles event, tourism and/or marketing sector roles upon graduation.

In this module, you will develop an understanding of the importance of customer satisfaction and therefore, business success either within the profit sector or the not-for-profit sectors. Consumer behaviour and relationship management will link with and develops your marketing knowledge and understanding.

The ethics of business has attracted growing attention in the past few decades. In an increasingly consumer-driven market, entrepreneurial and managerial success is based on a robust understanding of these ethics. This module introduces you to theoretical perspectives on ethical business, with opportunities to discuss and debate cases of both principled and questionable practice.

As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age. This module will provide you with the know how to plan and manage your communications and marketing through the influential digital devices and social networks. The module provides awareness of the nature of the challenges and opportunities within the digital environment and outlines the skills and tools required to support and enhance marketing activities. It identifies the importance of effective monitoring and measurement techniques that enable organisations to improve digital marketing performance.

Branding is a key area of marketing with an organisations’ brand frequently considered to represent the whole persona of an organization. Exploring the issues and activities associated with branding this module examines a number of real-world brands introducing students to core theories about branding and brand management as well as current issues related to managing and developing brands. Throughout this module students will engage with brands considering how brands are formed examining the development of their cultural meaning, their ability to transform consumer experience, build identity and develop equity from both a financial, employee and consumer perspective.

The extended project provides students with the opportunity to work on a project of interest to them. The module is deliberately designed to be flexible and to offer students the option of undertaking a more formal piece of research; to work on a project suggested by their employer or another organization; or to undertake research into the feasibility of a business idea or in preparation of a business plan.

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