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BA (Hons) Marketing

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Meet your lecturers, find out more about the course and view academic and social facilities at an open day.

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Three years full-time.

Typical Offer: 

112 UCAS tariff points (or above)
BBC (A-Level) DMM (BTEC)


  • Sandwich year available for Study Abroad or professional placement.
  • Learn a mixture of traditional marketing and digital marketing skills. 
  • Benefit from live projects and excellent industry links. 
  • Placements will allow you to gain relevant experience for your future career.


Our marketing degree will ensure that you become a ‘complete’ marketer, equipping you with the necessary digital skills and marketing knowledge to compete successfully in today’s challenging marketing environment. Whether your aim is to start your own business enterprise or work as part of a marketing team, our BA (Hons) Marketing will ensure that when you graduate career ready.

Marketing professionals need to be creative as well as questioning and so our marketing degree includes both theoretical knowledge as well as practical skills.

We encourage real world marketing engagement by bringing a range of practitioners into lecturers and on our course you will be working alongside individuals from local organisations in small groups on live projects.  

Through our associations with local commercial as well as not for profit organisations, you will have the opportunity to apply your emerging expertise, knowledge of marketing techniques and digital skills.

Sandwich year

Subject to eligibility, you can also benefit from a sandwich year, which offers fantastic opportunities to study abroad. You can also use your sandwich year to gain a professional placement to further develop your marketing skills for your future career.

View more information about the range of employers our students work with in the Business School.


Course modules

Full downloadable information regarding all University of Suffolk courses, including Key Facts, Course Aims, Course Structure and Assessment, is available in the Definitive Course Record.

Year 4 available for students wanting a sandwich year for Study Abroad or Professional Placement. 

Introduction to Management (Mandatory)
Business Economics (Requisite)
Introduction to Web Design (Mandatory)
Market Research (Mandatory)
Marketing Fundamentals (Mandatory)
Writing for Communication (Mandatory)
Topics in Business Research (Mandatory)
Relational Databases (Requisite)
Business Ethics (Requisite)
Design Skills for Marketers (Mandatory)
Marketing in Practice (Mandatory)
Consumer Behaviour and Relationship Management (Mandatory)
Dissertation (Mandatory)
Information Engineering (Requisite)
Multimedia, Mobile and Internet Technologies (Requisite)
Strategic Marketing (Mandatory)
Digital Marketing (Mandatory)

Career opportunities

This programme provides a wide range of opportunities, in multiple sectors. All organisations and small to medium enterprises require effective marketing strategies to survive, and the knowledge, skills and competencies gained on the BA Hons Marketing will be in high demand.

The third sector, public sectors including councils, the arts and cultural and creative industries, the health service, tourism and events industry to name a few, all require the professional input of marketing professionals in a competitive global environment.

Graduates may progress in to further study or a range of marketing roles within the workplace, including Digital Marketing, Print Marketing, Marketing Strategist and Copywriting to name a few.

Fees and finance


  • Full-time tuition fee: £9,250 p.a.
  • Part-time tuition fee: £1,454 per 20 credits (Please contact the Infozone for further information)
  • International tuition fee: £11,790 p.a.

Further Information                                                       

At University of Suffolk, your tuition fees provide access to all the usual teaching and learning facilities that you would expect. However, there may be additional costs associated with your course that you will need to budget for.

Entry requirements

Academic Requirements

112 UCAS tariff points (or above) BBC (A-Level) DMM (BTEC)

A good level of numeracy is needed to succeed on this course. 

Applicants are also required to have GCSE English and maths grade 4/C or above, or equivalent Level 2 qualifications. Applicants who do not hold these qualifications may be considered on an individual basis based upon their overall application and the course applied for.

If you do not hold these qualifications please contact Admissions directly on 01473 338348 to discuss.

How to Apply

International Requirements

IELTS 6.0 overall (minimum 5.5 in all components) where English is not the students' first language.

International and EU

Transferring Credit

If you have previously studied at higher education level before you may be able to transfer credits to a related course at the University of Suffolk and reduce the period of study time necessary to achieve your degree.


Lecturer in Marketing/Public Relations

Visiting Fellow

Lecturer in Marketing and Destination Development

Lecturer in Events and Festivals

Senior Lecturer in Employment Development and Course Leader for BA (Hons) Business Management Professional – Chartered Manager Degree Apprenticeship

Facilities and Resources

Teaching will take place across our campus, in our modern Waterfront Building or in our recently refurbished Atrium building. 

Placements and live projects will be a key component of this degree programme. The excellent relationships and networks that have been developed by academic staff of the Suffolk Business School with diverse industry sectors will support the development of highly skilled ‘career ready’ graduates.

Placements will allow you to put your knowledge and theoretical skills in to practice and gain relevant experience for your future career.