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BA (Hons) Marketing

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Meet your lecturers, find out more about the course and view academic and social facilities at an open day

University buildings
UCAS code: 
N500
Institution code: 
S82
Location: 
Ipswich

Duration: 

Three years full-time.

Typical Offer: 

96 UCAS tariff points (or above)
CCC (A-Level) MMM (BTEC)

 

Introduction

Our marketing degree will ensure that you become a ‘complete’ marketer, equipping you with the necessary digital skills and marketing knowledge to compete successfully in today’s challenging and rapidly changing marketing environment. Whether your aim is to start your own business enterprise or work as part of a marketing team, our BA (Hons) Marketing will ensure that when you graduate you are career ready.

Marketing professionals need to be creative as well as questioning and so our marketing degree includes both theoretical knowledge as well as practical skills such as web design.

We encourage real world marketing engagement by bringing a range of practitioners into lecturers and on our course you will be working alongside individuals from local organisations in small groups on live projects.  

Through our associations with local commercial as well as not for profit organisations, you will have the opportunity to apply your emerging expertise, solving real marketing problems by using your knowledge of marketing techniques and your digital skills.

Sandwich year

Subject to eligibility, you can also benefit from a sandwich year, which offers fantastic opportunities to study abroad. You can also use your sandwich year to gain a professional placement to further develop your marketing skills for your future career.

View more information about the range of employers our students work with in the Business School.

 

Course modules

Full downloadable information regarding all University of Suffolk courses, including Key Facts, Course Aims, Course Structure and Assessment, is available in the Definitive Course Record.

Year 4 available for students wanting a sandwich year for Study Abroad or Professional Placement. 

Business and Economics (Requisite)

Key economic principles impact how all businesses function. This module introduces you to core concepts in both microeconomics (consumers, firms and markets) and macroeconomics (economic systems and policy), and encourages you to consider how they affect different types of business.

Introduction to Web Design (Mandatory)

The module introduces the concepts of web design, with a focus on designing responsive web sites that are targeted at mobile platforms. Students are introduced to HTML, CSS and JavaScript to provide them with the understanding of what goes into the front end of modern web sites. Using a series of case studies, students will analyse the design and layout of a range of existing sites using several common analysis techniques.

Accounting for Business (Requisite)

Accounting and Finance play significant roles in every economy. Consequently, those charged with leadership and management roles must be equipped with to engage with and to interrogate accounting and financial information. This module has been designed to prepare those seeking to enter managerial and leadership roles to make use of this information to guide decision-making.

Management and Managing: An Introduction (Requisite)

This module has been designed to allow students to develop an understanding of the nature, processes and origins of 'management'. It also helps you develop the skill-set necessary for success in the context of higher education, and more broadly within the graduate job market.

Introduction to Marketing (Mandatory)

Marketing is an essential business activity. In this module, you will discover basic marketing principles and, later in the course, you will build on this when studying optional modules. Also, you will look at the marketing mix and segmentation then apply this knowledge to the analysis of an organisation’s marketing activities.

Delivering Successful Projects (Requisite)

Project management is vital to the success of organisations working in an environment of ever-increasing complexity, and with rapid technological advancements. This module covers the theoretical principles and practical techniques for managing projects, and includes project definition, initiation, planning, execution, control and closure.

Designing and Running a Research Project (Mandatory)

This module will provide insight into topics, methods and functions of business-related research projects. Each week focuses on a different research study, run by a member of academic staff or a visiting professor, senior fellow or fellow. The module also helps you develop the academic skills required for your final year, particularly for the dissertation.

Business Ethics (Requisite)

The ethics of business has attracted growing attention in the past few decades. In an increasingly consumer-driven market, entrepreneurial and managerial success is based on a robust understanding of these ethics. This module introduces you to theoretical perspectives on ethical business, with opportunities to discuss and debate cases of both principled and questionable practice.

Design Skills for Marketers (Requisite)

This module introduces the role graphic design plays within a visual marketing strategy. It discusses the importance of how a strategic approach to visual communication can influence the public’s perception of an organisation’s values, and as a result, how an intended audience might perceive marketing messages.

Marketing in Practice (Requisite)

The module will enable students to identify and utilise specific work-based learning opportunities and build a framework for lifelong learning. Further, students can strengthen key transferable skills, particularly problem solving, information technology, communication and team working.

Consumer Behaviour and Relationship Management (Requisite)

This module will help you to understand the importance of customer satisfaction and therefore, business success either within the profit sector or the not-for-profit sectors. Consumer behaviour and relationship management will link with and develops the Level 4 Marketing knowledge you have gained and, for those that wish to extend their marketing knowledge, will be useful for the Level 6 Branding module.

Introduction to Relational Databases’ (Requisite)

This module will explore database systems, particularly those based on the Relational Database Model, play a significant role in the world of Information Technology and an understanding of databases is, therefore, of fundamental importance to software engineers for the development of information systems, in general, and program persistence solutions, in particular.

Extended Project (Mandatory)

The extended project provides students with the opportunity to work on a project of interest to them. The module is deliberately designed to be flexible and to offer students the option of undertaking a more formal piece of research; to work on a project suggested by their employer or another organization; or to undertake research into the feasibility of a business idea or in preparation of a business plan.

Information Engineering (Requisite)

Industry, commerce and research are being transformed by the potential to capture, store, manipulate, analyse and visualise data and information on a massive scale. Data-driven discovery and prediction are yielding new insights to businesses and academe in every domain, while information retrieval in the form of web search engines are the default mechanism by which most individuals prefer to find information. "Big Data" in all its varied forms requires a set of statistical, analytical and programming skills, which are currently in short supply, and likely to remain so for the foreseeable future as this remains a bleeding edge growth area in terms of career opportunities. This module aims to provide students with the core skill set for information engineering, drawing across data science, artificial intelligence, operational research, information retrieval, and related technologies.

Multimedia, Mobile and Internet Technologies (Requisite)

The Internet has undergone several revolutionary changes since its creation, transforming from static text-based information pages to streamed multimedia, interactive and dynamic services, ecommerce, social networking, and a cross-platform experience extending from the desktop to the modern smartphone. It is an unfortunate reality that as traffic has grown and the movement of money increased, criminals and other undesirables have taken a greater interest, hence a need for security. These themes form the core of this module.

 

Digital Marketing (Requisite)

As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age. This module will provide you with the know how to plan and manage your communications and marketing through the influential digital devices and social networks (including Facebook, Twitter, Linkedin, Pinterest, Instagram, etc.).

Managing Brands (Mandatory)

This module will analyse the work of managing a brand within organisations. Therefore, whether you are employed in a marketing role or work in another capacity within an organisation this module will help you to understand and critique the types of decisions involved in managing brands as well as discussing contemporary challenges of brand management in organisations.

Career opportunities

This programme provides a wide range of opportunities, in multiple sectors. All organisations and small to medium enterprises require effective marketing strategies to survive, and the knowledge, skills and competencies gained on the BA Hons Marketing will be in high demand.

The third sector, public sectors including councils, the arts and cultural and creative industries, the health service, tourism and events industry to name a few, all require the professional input of marketing professionals in a competitive global environment.

Graduates may progress in to further study or a range of marketing roles within the workplace, including Digital Marketing, Print Marketing, Marketing Strategist and Copywriting to name a few.

Student profiles

After taking a short break from education, I was keen to go to university & kick-start a career – I just needed to choose a course! The varied nature of the courses at University of Suffolk jumped out to me as I still wasn’t completely sure what I wanted to do once I graduat...

My time at the University of Suffolk has been invaluable and has motivated me to strive for more! The support from lecturers has been amazing and the fact staff know you by name is a welcome factor when you are stepping into experiences outside of your comfort zone. Having been appo...

Fees and finance

2021-22    

  • Full-time Tuition fee: £9,250 p.a.
  • Part-time Tuition fee: £1,454 per 20 credit module (Please contact the Infozone for further information).
  • International Tuition fee: £12,150 p.a. (plus a Lab fee of £1,575) 

Further Information

At University of Suffolk, your tuition fees provide access to all the usual teaching and learning facilities that you would expect. However, there may be additional costs associated with you course that you will need to budget for. 

Entry requirements

Staff

Senior Lecturer

Deputy Dean

Visiting Fellow

Lecturer

Senior Lecturer

Facilities and Resources

Teaching will take place across our campus, in our modern Waterfront Building or in our recently refurbished Atrium building. 

Placements and live projects will be a key component of this degree programme. The excellent relationships and networks that have been developed by academic staff of the Suffolk Business School with diverse industry sectors will support the development of highly skilled ‘career ready’ graduates.

Placements will allow you to put your knowledge and theoretical skills in to practice and gain relevant experience for your future career.