You are here

BA (Hons) Event Management

Open days

Meet your lecturers, find out more about the course and view academic and social facilities at an open day.

UCS Buildings - Nov 2013 (35)
UCAS code: 
N821 BA/EM
Institution code: 


Three years full-time.

Four and a half to nine years part-time.

Typical Offer: 

112 UCAS tariff points (or above)
BBC (A-Level), DMM (BTEC).


  • Study on the prestigious Ipswich Waterfront.
  • Our course offers a holistic approach in a fun, dynamic environment.
  • Gain practical experience by organising the University of Suffolk’s Summer Ball and local business events.
  • Our partnerships with international universities provide a diversity of opportunities to study or work abroad.
  • Your employability is our priority – we support you in honing your CV and defining your goals.


Are you considering a career in event and marketing management? Our degree equips you with a spectrum of skills required to get your career off to a flying start. Plus, we take an innovative approach, exploring the latest practices in the field.

A career in this challenging, yet dynamic profession demands that you are ‘career ready’ when you graduate. As experienced professionals, your tutors provide you with the right support to help you identify your goals and develop a fantastic CV. To bolster your development, our small classes sizes give you access to high levels of tutor attention throughout your degree.

View more information about the range of employers our students work with in the Business School.

Event and marketing management involves conceptualising, planning, organising and finally executing an event, and encompasses a range of activities from marketing and PR to project management in the private, public and not-for-profit sectors.

Our annual B2B conference offers networking opportunities thanks to our partnerships with local organisations such as Suffolk Unlocked, Suffolk Inside Out and Celebrate Ipswich. You can also get involved in conferences for tourism, and International Women's Day, as well as high-profile projects including the University's Summer Ball.

We offer visits to Spain and our partnerships with international universities provide exciting options for study and work abroad.

Not only that, but we have regular guest speakers and industry experts come into the University to share insight. Current guest speakers include Visiting Professor Keith Still, who focuses on crowd safety and risk analysis, and Visiting Fellow Rachael Jackson, PR Manager at Fred. Olsen Cruise Lines.

With its charming landscape, Suffolk is one of the UK's most popular holiday destinations – tourism here is worth £1.9 billion. The county’s renowned Heritage Coast, seaside villages, Constable Country and quaint market towns attract visitors from all over the world. 

Ipswich offers a vibrant social scene; its variety of restaurants, bars, pubs and cafes provide the perfect setting to build friendships for life. With plans for development across the town, you will be studying in a historic town with an exciting future, with year-round arts and cultural events.

For more information about the region, visit…

Course modules

The degree includes subjects that combine essential business management skills with sector specific knowledge.  

The first year provides fundamental business management and event management knowledge. In the second year you will develop this with additional delivery in research and specialised modules. The third and final year provides more specialised modules and the opportunity to participate in industry-based projects. 

Full downloadable information regarding all University of Suffolk courses, including Key Facts, Course Aims, Course Structure and Assessment, is available in the Definitive Course Record.

Introduction to Event and Tourism Management (Mandatory)

Students will, through investigation of theoretical models of event and tourism management, and some application of the theory to practice, develop the fundamental knowledge and skills needed for undertaking the management of these sectors and gain a firm foundation for future skills and knowledge development.

Language and Culture in a Business Context I (Requisite)

We live in a highly competitive global multi-lingual environment, and a 21st century graduate will need to gain the necessary skills to function. This module will enable students to function more confidently in their contacts within such an environment. The British Academy has recognised the lack of business graduates with language skills; in turn this affects our ability to compete in the international market.

Introduction to Project Management (Requisite)

Project Management is an integral part of the role of an Event and/or Tourism Manager and the connections between the two disciplines are indisputable. You will have the opportunity to put your new skills into practice as you approach some of the practical modules from a new perspective. 

Accounting for Business (Requisite)

Accounting and quantitative methods as information systems lie at the heart of all business decisions. This module will give a foundation of knowledge and skills suitable for non-specialists who need to use accountancy and quantitative information in decision making and in communicating with specialists.

Business Law (Requisite)

Students studying for a degree in Event Management need to understand the rules of law that apply to business dealings and to appreciate that law is an enabling medium as well as a body of controlling regulations.  

Introduction to Marketing (Requisite)

Marketing is a fundamental business activity and philosophy, which relates an organisation to its environment, and orientates the organisation around the needs of its customers. This module will explore basic marketing principles in industries, which are undergoing rapid change, and will underpin the marketing modules at Level 2 and 3. 

Applied Event Management in Practice (Mandatory)

In light of the national drive towards lifelong learning, employability and widened accessibility to higher education, this module aims to meet the needs of students and employers. The module will enable students to identify and utilise specific work-based learning opportunities and build a framework for lifelong learning. This will enhance students' employability at the end of the programme through development of practical and work-based skills and knowledge. 

Festival and Special Event Management (Mandatory)

This module builds on the learning and practice undertaken through the Level 4 Introduction to Event and Tourism module, and offers students an opportunity to develop their special interests and expertise and to engage proactively with the areas of the music industry, the arts, and community and cultural special events, in the UK and internationally. 

Corporate Reputation Management (Optional)

In this module, we look at how the strategic role of corporate reputation is a key corporate asset, and how company communications develop and protect it over time. You will learn specialist skills and knowledge of theoretical, strategic and operational issues that are critical to an organisation’s stakeholder relationships with customers, investors, employees, media, suppliers, distributors, etc.

Fundraising and Sponsorship (Optional)

This module will provide the skills and knowledge of the principles of fundraising and sponsorship within the event and tourism sectors, and will enable students to gain an understanding of the work of the fundraiser in the not-for-profit sector. Fundraising and the generation of sponsorship are key essential elements that contribute to the survival of the events, tourism and related industries. 

Topics in Business Research (Mandatory)

Each week will be centred on a different research study run by a member of academic staff or one of the School’s visiting professors, senior fellows or fellows. Weekly topics will be selected to ensure relevance across all the undergraduate programmes within the Business School, with a focus on drawing out important common research methods learning rather than subject-specific focus.

Managing People (Requisite)

The future for those professionals who are operating in the Events, Tourism, Leisure and Hospitality sectors presents many challenges and opportunities. This module recognises that leaders and managers at all levels in these sectors must have the relevant knowledge, understanding and skills to enable them to work in what is increasingly being considered a competitive and high-performing environment.

Language and Culture in a Business Context II (Optional)

We live in a highly competitive global multi-lingual environment and our students will need to gain the necessary skills to function. This module will enable students to function more confidently in their contacts within such an environment. It will teach both productive skills (speaking and writing) and in order for students to operate in familiar work contexts and receptive skills (listening and reading) but with a bias towards the spoken word.

Employment Law (Optional)

This module provides a broad study in employment law – a subject relevant to employers and anyone pursuing careers in management or human resources.

Critical and Cultural Event Management (Mandatory)

This module provides the opportunity for students in their final year to critically analyse key issues and concepts that inevitably will arise from the rapid development of a significant growth industry. It will build on the practice and theory modules in Levels 4 and 5, and is complementary to the Strategic Management and Industry Based Practice modules.

Industry Based Practice (Mandatory)

Events and tourism management requires engagement with a range of activities, projects and strategies, and are an important component of the hospitality and leisure sectors. Event and tourism management require particular professional skills and knowledge reflected in the module, which offers practical content. 

Dissertation (Mandatory)

The dissertation module requires students to carry out valid, independent, small scale research, developing key skills in data and information gathering, evaluation, analysis and communication, in a business related area.  The module develops and applies the techniques and principles of research learned in the Level 5 Research Methods module enhancing students’ critical and interpretative capabilities. 

Strategic Marketing: Planning and Management (Requisite)

Marketing is largely responsible for delivering core corporate objectives by offering value to targeted segments. It helps to sustain competitive advantage and develop corporate reputation in the longer term. This module links with and develops knowledge from Marketing Fundamentals and Corporate Reputation Management, providing advanced knowledge and skills to understand, evaluate and apply contemporary strategic approaches and techniques.

Strategic Management (Optional)

In this module, you will develop an academic understanding of the strategic context of business, along with analysis and problem-solving skills. You will learn to adopt a multi-disciplinary approach to finding solutions and strategic thinking, drawing on skills developed.

Visitor Attraction Management (Optional)

This module provides students with the opportunity to develop their understanding of the development and operations of a visitor attraction.  The UK has approximately 6500 Visitor Attractions, including country parks, theme parks, gardens, zoos, museums, stately homes and galleries. There has been a considerable growth in the number of events, which are now held at these venues. Events act as a major draw for visitors generating income for local and regional economies and in the tourism, hospitality, transport and retail sectors.

Career opportunities

Our course is designed to teach you the skills needed for events management jobs, such as Conference Organiser, Hotel Manager and Education Manager. We also support students to explore careers in other sectors including charity fundraising – a brilliant alternative to the private sector. The degree also provides the necessary skills for jobs in public relations and marketing.

We have solid relationships with around 100 employers, who provide a multitude of opportunities to build key industry contacts and build your reputation throughout your degree. If you decide stay in Suffolk after graduation – a county attracting significant investment – you could have access to vacancies in booming industries ranging from the creative sector to food and drink.

Wherever you choose to work, we help you develop your CV so it showcases your skills, strengths, experience and ambitions.

What our students say

Rosie Wren, a graduate of BA (Hons) Event Management, currently works for a branch of national charity Mencap as a Fundraising Manager:

"After graduating in 2013 it only took a matter of about three months for me to find a job in the Event Management industry organising seminars for a law firm, I wouldn’t have found that job without the contacts that I made whilst studying at the University and specifically the contacts I made during volunteering opportunities. 

"I have since moved jobs and am now working for a local charity organising fundraising events; during the interview process I was required to present a full pitch for a new event. As this was something that I had already done a number of times whilst at university (including pitching the idea of an end of year ball to the University provost), I didn’t feel phased by the prospect.

"The thing that set me apart from other applicants and really what sets the University apart from other universities is the amount of hands on event management experience."

Student profiles

My time at the University of Suffolk has been invaluable and has motivated me to strive for more! The support from lecturers has been amazing and the fact staff know you by name is a welcome factor when you are stepping into experiences outside of your comfort zone. Having been appo...

Fees and finance


  • Full-time tuition fee: £9,250 p.a.
  • Part-time tuition fee: £1,454 per 20 credits (Please contact the Infozone for further information)
  • International tuition fee: £11,790 p.a..

Further Information                                                       

  • Detailed information about Tuition Fees.
  • Find out more about Financial Support eligibility.
  • Also see Loans and Grants.
  • At University of Suffolk, your tuition fees provide access to all the usual teaching and learning facilities that you would expect. However, there may be additional costs associated with your course that you will need to budget for. See Course Costs.

Entry requirements

Academic Requirements

112 UCAS tariff points (or above), BBC (A-Level), DMM (BTEC).

All applicants are required to hold GCSE English and Maths at Grade C/4 or above. Applicants who do not hold these qualifications may be considered on an individual basis based upon their overall application and the course applied for.

If you do not hold these qualifications please contact Admissions directly on 01473 338348 to discuss.

Non-Academic Requirements

Any offer of a place may be subject to:

  • a successful interview 
International Requirements

IELTS 6.0 overall (minimum 5.5 in all components) where English is not the students' first language.

Also see International and EU.

Transferring Credit

If you have previously studied at higher education level before you may be able to transfer credits to a related course at the University of Suffolk and reduce the period of study time necessary to achieve your degree.


Associate Professor and MBM Programme Leader

Director of Heritage Futures

Lecturer in Events and Festivals

Senior Lecturer in Tourism, Events and Management

Senior Lecturer in Employment Development

Lecturer in Language

Associate Professor, Course Leader for MBA

Associate Professor, Course Leader for Business Management

Associate Professor

Senior Lecturer and Course Leader for Postgraduate Diploma in Human Resource Management

Facilities and Resources

The Waterfront Building and the Atrium Building, which houses the Ipswich Waterfront Innovation Centre (IWIC), will be your base during your degree.

The recently opened IWIC is a hub for start-ups and technology enterprises. As an undergraduate you have access to its modern facilities, expertise and networking opportunities with other students and business owners.

Our well-resourced library offers extensive print and digital resources, with plenty of study space and pods for extra privacy.



Some of your degree will be based in the Atrium Building.