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BA (Hons) Event and Tourism Management


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UCAS code: 
Institution code: 


Three years full-time.

Four and a half to nine years part-time.

Typical Offer: 

2018 entry: 112 UCAS tariff points (or above)
BBC (A-Level), DMM (BTEC).

2019 entry: 112 UCAS tariff points (or above)
​​​​​​​BBC (A-Level), DMM (BTEC).

Please see Entry Requirements below.

  • Study on the prestigious Ipswich Waterfront.
  • Our course offers a holistic approach in a fun, dynamic environment.
  • Gain practical experience by organising our Summer Ball and local business events.
  • Our partnerships with international universities provide a diversity of opportunities to study or work abroad.
  • Your employability is our priority – we support you in honing your CV and defining your goals.


Our degree offers a supportive, fun and ambitious environment for students who aspire to build a successful career in events and tourism. We are different to bigger universities. Here, you receive excellent levels of support due to our small class sizes and personal tutors.

We do our best to help you get established in this competitive, fast-paced, global industry with opportunities to study and collaborate with a diversity of people and organisations. Also, our field trips to locations including Spain extend your intercultural knowledge, and our long-standing industry connections provides exposure to real-world scenarios. 

You can also sharpen your event management expertise by working on r – a highlight of the University's calendar. 

You can boost your employability and management skills by getting involved in our Summer Ball, live projects for clients and our annual B2B conference. Working with local experts and organisations such as Suffolk Unlocked, Suffolk Inside Out and Celebrate Ipswich, you get fantastic access to networking opportunities to help raise your professional profile. 

We also have regular guest speakers and industry experts come into the University to share insight. Current guest speakers include Visiting Professor Keith Still, who focuses on crowd safety and risk analysis, and Visiting Fellow Rachael Jackson, PR Manager at Fred. Olsen Cruise Lines.


Study on Ipswich Waterfront and enjoy the local social scene where lifelong friendships are built.

Suffolk is one of the country’s most popular holiday destinations – tourism here is worth £1.9 billion. The county’s renowned Heritage Coast, seaside villages, Constable Country and quaint market towns attract visitors from all over the world. 

Ipswich offers a vibrant social scene; its variety of restaurants, bars, pubs and cafes provide the perfect setting to build friendships for life. With plans for development across the town, you will be studying in a historic town with an exciting future.

For more information about the region, visit…

Step inside Suffolk with the 360º app

To download the app, go to the Apple App Store or Google Play Store on your mobile device and search ‘University of Suffolk 360’.


Course modules

If you choose the Tourism Futures or Critical and Cultural Concepts in the Event Management modules, your Industry Based Practice Module should involve practice in the other area of study (event or tourism).

Full downloadable information regarding all University of Suffolk courses, including Key Facts, Course Aims, Course Structure and Assessment, is available in the Definitive Course Record.

Introduction to Event and Tourism Management (Mandatory)

Students will, through investigation of theoretical models of event and tourism management, and some application of the theory to practice, develop the fundamental knowledge and skills needed for undertaking the management of these sectors and gain a firm foundation for future skills and knowledge development.

Language and Culture in a Business Context 1 (Requisite)

We live in a highly competitive global multi-lingual environment, and a 21st century graduate will need to gain the necessary skills to function. This module will enable students to function more confidently in their contacts within such an environment. The British Academy has recognised the lack of business graduates with language skills; in turn this affects our ability to compete in the international market. Today’s graduates not only need the ability to speak the language, but also to have an intercultural awareness.

Business Economics (Requisite)

Key economic principles impact how all businesses function. This module introduces you to core concepts in both microeconomics (consumers, firms and markets) and macroeconomics (economic systems and policy), and encourages you to consider how they affect different types of business.

Finance and Data Analysis (Requisite)

Accounting and Quantitative methods as information systems lie at the heart of all business decisions. This module will give a foundation of knowledge and skills suitable for non-specialists who need to use accountancy and quantitative information in decision making and in communicating with specialists.

Business Law for the ETHL Sectors (Requisite)

Students studying for a degree in Event Management need to understand the rules of law that apply to business dealings and to appreciate that law is an enabling medium as well as a body of controlling regulations.  

Marketing Fundamentals (Requisite)

Marketing is a fundamental business activity and philosophy, which relates an organisation to its environment, and orientates the organisation around the needs of its customers. This module will explore basic marketing principles in industries, which are undergoing rapid change, and will underpin the marketing module at Level 2. 

Applied Event and Tourism Practice (Mandatory)

In light of the national drive towards lifelong learning, employability and widened accessibility to higher education, this module aims to meet the needs of students and employers. The module will enable students to identify and utilise specific work-based learning opportunities and build a framework for lifelong learning. This will enhance students’ employability at the end of the programme through development of practical and work-based skills and knowledge. 

Corporate Reputation Management (Optional)

In this module, we look at how the strategic role of corporate reputation is a key corporate asset, and how company communications develop and protect it over time. You will learn specialist skills and knowledge of theoretical, strategic and operational issues that are critical to an organisation’s stakeholder relationships with customers, investors, employees, media, suppliers, distributors, etc.

Festival and Special Event Management and Production (Mandatory)

This module builds on the learning and practice undertaken through the Level 4 Principles of Event Management, and offers students an opportunity to develop their special interests and expertise and to engage proactively with the areas of the music industry, the arts, and community and cultural special events, in the UK and internationally. 

Managing and Developing Destinations (Mandatory)

Tourism destination management is concerned with managing and supporting the integration of a range of tourism providers, government agencies, communities and business groups and other stakeholders to deliver effective national and local strategy and functional activities. This module examines the factors influencing tourism growth, the impacts of such growth and the development of appropriate destination planning which adds value to the economy, environment and local communities.

Topics in Business Research Methods (Mandatory)

The Research Methods module explores research approaches, designs and methodologies, thus enabling the student to develop the necessary skills for completing their Dissertation at Level 3.

Managing People (Requisite)

This module considers the nature of organisational behaviour, and the ways in which the study of it may inform the design and delivery of HR practices in organisations. Topics studied include motivation, leadership, teamwork, and learning and development.

Critical and Cultural issues in Event Management* (Mandatory)

This module will build on the practice and theory modules in Levels 4 and 5, and is complementary to the Strategic Management and Industry Based Practice modules. The deeper investigation of the cultural context of events, and the complexities of the relationship between events and the communities in which they reside will enhance critical and analytic skills of the students in their final year.

Tourism Futures:Critical and Cultural Concepts (Mandatory)

This module considers various critical and cultural concepts including notions of 'extraordinary management', 'creativity, 'vision', 'innovation' and 'development' in relation to change in understanding of the tourism and cultural experience created by organisations, in a variety of sectors and orientations, including regeneration settings, urban, rural and coastal landscapes, and complex stakeholder and financial environments.

Industry Based Practice (Events and Tourism Management) (Mandatory)

Event management requires particular skills and knowledge reflected in the module, which offers practical content. This module builds on the practice and theory modules at Levels 5 and 4; and gives students the opportunity to continue their work-based learning by working as an event project team for a client relevant to their particular sector.

Strategic Management (Optional)

In this module, you will develop an academic understanding of the strategic context of business, along with analysis and problem-solving skills. You will learn to adopt a multi-disciplinary approach to finding solutions and strategic thinking, drawing on skills developed.

Strategic Marketing: Planing and Management (Optional)

Marketing is largely responsible for delivering core corporate objectives by offering value to targeted segments. It helps to sustain competitive advantage and develop corporate reputation in the longer term. This module links with and develops knowledge from Marketing Fundamentals and Corporate Reputation Management, providing advanced knowledge and skills to understand, evaluate and apply contemporary strategic approaches and techniques.

Dissertation (Mandatory)

The Dissertation module requires students to carry out valid, independent, small scale research, developing key skills in data and information gathering, evaluation, analysis and communication, in a business related area. The module develops and applies the techniques and principles of research learned in the Level 5 Research Methods module, enhancing students’ critical and interpretative capabilities. 


Career opportunities

Our course is designed to teach you the skills needed for tourism jobs, such as Hotel Manager, Restaurant Manager and Event Organiser. We also support students to explore careers in other sectors including charity event fundraising – a brilliant alternative to the private sector. The degree also provides the necessary skills for jobs in public relations and marketing.

We have solid relationships with around 100 employers, who provide a multitude of opportunities to build key industry contacts and build your reputation throughout your degree. If you decide stay in Suffolk after graduation – a county attracting significant investment – you could have access to vacancies in booming industries ranging from the creative sector to food and drink.

Wherever you choose to work, we help you develop your CV so it showcases your skills, strengths, experience and ambitions.

Fees and finance


  • Full-time Tuition fee: £9,250 p.a.
  • Part-time Tuition fee: £1,454 per 20 credits (Please contact the Infozone for further information).
  • International Tuition fee: £10,080 p.a.


Subject to approval of maximum fee by parliament                    

  • Full-time Tuition fee: £9,250 p.a.
  • Part-time Tuition fee: £1,454 per 20 credit module (Please contact the Infozone for further information).
  • International Tuition fee: £11,500 p.a.

Further Information                                                       

  • Detailed information about Tuition Fees.
  • Find out more about Financial Support eligibility.
  • Also see Loans and Grants.
  • At University of Suffolk, your tuition fees provide access to all the usual teaching and learning facilities that you would expect. However, there may be additional costs associated with your course that you will need to budget for. See Course Costs.

Entry requirements

Academic Requirements

2018 entry: 112 UCAS tariff points (or above), BBC (A-Level), DMM (BTEC).

2019 entry: 112 UCAS tariff points (or above), BBC (A-Level), DMM (BTEC).

Applicants are normally expected to have GCSE Maths at grade A-C (or equivalent) or new GCSE grade 4-9.

Non-Academic Requirements

Any offer of a place may be subject to:

  • successful interview 
International Requirements

IELTS 6.0 overall (minimum 5.5 in all components) where English is not the students' first language.

Also see International and EU.                  

Facilities and Resources

The Waterfront Building and the Atrium Building, which houses the Ipswich Waterfront Innovation Centre (IWIC), will be your bases during your degree.

The Waterfront Building on Ipswich marina is home to lecture theatres fitted with state-of-the-art AV equipment, and is accessible 24 hours a day, seven days a week during the open period.

The recently opened IWIC is a hub for start-ups and technology enterprises. As an undergraduate you have access to its modern facilities, expertise and networking opportunities with other students and business owners.


The Atrium Building, where some of your studies will be based.