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BA (Hons) Event and Tourism Management

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Meet your lecturers, find out more about the course and view academic and social facilities at an open day

University buildings
UCAS code: 
Institution code: 


Three years full-time.

Four and a half to nine years part-time.

Typical Offer: 

96 UCAS tariff points (or above)
CCC (A-Level), MMM (BTEC).



  • Learn and develop both Event/Tourism Management and Project Management Skills
  • Gain practical experience, get involved in ‘live’ events and tourism projects
  • Our course offers a holistic approach experience in a fun, dynamic environment 
  • The expert course team and guest lecturers will provide you with current and up-to-date industry thinking during these challenging times
  • Study on the prestigious Ipswich Waterfront, home of Maritime Ipswich and other events and festivals
  • Your employability is our priority – we support you in honing your CV and defining your goals
  • All our most recent graduates were in work or study, six months after graduation (100% in the DLHE 2018)
  • Our partnerships with international universities provide a diversity of opportunities to study or work abroad


Where better to study events and tourism management?

Suffolk is one of the country’s most popular holiday destinations – tourism here is worth £2 billion. The county’s renowned Heritage Coast, seaside villages, Constable Country and quaint market towns attract visitors from all over the world. 

Ipswich offers a vibrant social scene; its variety of restaurants, bars, pubs and cafes provide the perfect setting to build friendships for life. With plans for development across the town, you will be studying in a historic town with an exciting future.

Ipswich is the home of the largest, free music festival in the UK.  One the course event students work collaboratively with businesses in the industry through internships, paid and volunteering roles in the project management and delivery of a wide-range of events. Many opportunities are for very prestigious, large County events such as the Suffolk Show, Art EAT Festival as well as other cultural,  music festivals and business events in the area.

We use authentic learning and assessments using scenarios from local business to the national and international business setting. The balanced approach of problem-based, real-life situations helps contextual the academic theory very effectively.  This approach is seen as a strong point of differentiation compared to other event and tourism degree programmes on offer.

Our course offers smaller class sizes than elsewhere, more personal support, inspiring modules, and a healthy dose of fun for students who aspire to build a successful career in events and tourism. Here, you receive excellent levels of support due to our small class sizes and personal tutors.

We work with you to help you get established in this competitive, fast-paced, global industry with opportunities to study and collaborate with a diversity of people and organisations.  Also, our many field trips to locations including Spain extend your intercultural knowledge, and our long-standing industry connections provide exposure to real-world scenarios. 

Our Events and Tourism team work closely with organisations and businesses to get you involved in ‘live’ events rather than simulations, and we start from the very beginning of your degree. The networks and connections you make are priceless. Many of our students particularly enjoy our involvement with festivals.

Not only that, but we have regular guest speakers and industry experts come into the University to share insight. Current guest speakers include Visiting Professor Keith Still, who focuses on crowd science, safety and risk analysis, and Visiting Fellow Rachael Jackson, PR Manager at Fred. Olsen Cruise Lines.

Students on our courses have the opportunity to study for the Accredited Personal Licence Holders (APLH) qualification.

Awards - these apply across our 3 programmes (Event-Marketing, Event-tourism, and Tourism) 

Novotel Award

Presented to the student obtaining the highest grade on the programme

Affinity PR Award

Presented to the student whose determination to graduate has meant them having to overcome some life hurdles

RJ Communications High Achievement Award

Presented to the student for high achievement and engagement on the programme.

Journey Travelled Award

Presented to the student who has shown a significant improvement from start to finish on their University journey.

View more information about the range of employers our students work with in the Business School.

Suffolk is one of the country’s most popular holiday destinations – tourism here is worth £2 billion. The county’s renowned Heritage Coast, seaside villages, Constable Country and quaint market towns attract visitors from all over the world. 

Ipswich offers a vibrant social scene; its variety of restaurants, bars, pubs and cafes provide the perfect setting to build friendships for life. With plans for development across the town, you will be studying in a historic town with an exciting future.

Where better to study events and tourism?

For more information about the region, visit…

For more information about the course, please contact the course team

Course modules

Event and Tourism Management in the Business Environment (Mandatory)

Events and associated activities are estimated to contribute £58.4b to the Great Britain GDP (ONS, 2017). This module provides a comprehensive introduction to the theoretical and practical principles of Event and Tourism Management, enabling students to develop an understanding of the sectors and their contribution to the local, national and global economy.

Delivering Successful Projects (Requisite)

Project management is vital to the success of organisations working in an environment of ever-increasing complexity, and with rapid technological advancements. This module covers the theoretical principles and practical techniques for managing projects, and includes project definition, initiation, planning, execution, control and closure.

Introduction to Marketing (Requisite)

Marketing is a fundamental business activity and philosophy, which relates an organisation to its environment, and orientates the organisation around the needs of its customers. This module will explore basic marketing principles in industries, which are undergoing rapid change, and will underpin the marketing module at second year. 

Accounting for Business (Requisite)

Accounting and quantitative methods as information systems lie at the heart of all business decisions. This module will give a foundation of knowledge and skills suitable for non-specialists who need to use accountancy and quantitative information in decision making and in communicating with specialists.

Understanding the Entrepreneurial Spirit (Optional)

This module recognises the importance of entrepreneurship to stimulating and sustaining economic growth. You examine what makes for a successful entrepreneur and how ideas can be evaluated and then turned into successful businesses. This will include business planning, financing and risk assessment.

You will need to select on additional optional module from the list below:

Cross Cultural Communication: Spanish Language II
Festival and Special Event Management
Business Event Management
Managing and Developing Destinations
Food and Drink Tourism Management
Consumer Behaviour and Relationship Management

Full downloadable information regarding all University of Suffolk courses, including Key Facts, Course Aims, Course Structure and Assessment, is available in the Definitive Course Record.

Professional Development, and Career Planning in Practice (Mandatory)

The module will enable students to identify and utilise specific work-based learning opportunities and build a framework for lifelong learning. Further, students can strengthen key transferable skills, particularly problem solving, information technology, communication and team working.

Designing and Running a Research Project (Mandatory)

This module will provide insight into topics, methods and functions of business-related research projects. Each week focuses on a different research study, run by a member of academic staff or a visiting professor, senior fellow or fellow. The module also helps you develop the academic skills required for your final year, particularly for the dissertation.

Festival and Special Event Management (Mandatory)

This module builds on the learning and practice undertaken through the Level 4 Introduction to Event and Tourism module, and offers students an opportunity to develop their special interests and expertise and to engage proactively with the areas of the music industry, the arts, and community and cultural special events, in the UK and internationally. 

This module is mandatory but students can choose between this and Business Event Management.

It is also offered as an additional optional module.

Business Event Management (Mandatory)

This module will explore the many facets, ramifications and developments in the MICE sector over the 20th and 21st century that have affected the design, development and metamorphosis of the form. It will present the arguments for and against face-to-face interaction for the future development of the sector.

This module is mandatory but students can choose between this and Festival and Special Event Management.

It is also offered as an additional optional module.

Managing and Developing Destinations (Mandatory)

Tourism destination management is concerned with managing and supporting the integration of a range of tourism providers, government agencies, communities and business groups and other stakeholders to deliver effective national and local strategy and functional activities. This module examines the factors influencing tourism growth, the impacts of such growth and the development of appropriate destination planning which adds value to the economy, environment and local communities.

This module is mandatory but students can choose between this and Food and Drink Tourism Management.

It is also offered as an additional optional module.

Food and Drink Tourism Management (Mandatory)

Food tourism is a niche area showing significant growth in the tourism and related industries are aligned to cultural and heritage tourism, and destination management as well as other key aspects of travel and tourism. It has significance importance for the hospitality industry, as well as cruise and special interest tourism. Many events have more of a focus on events with locally sourced foods becoming more popular with the portrayal of farm to fork.

This module is mandatory but students can choose between this and Managing and Developing Destinations.

It is also offered as an additional optional module.

Designing and Developing HR Activities for Maximum Impact (Requisite)

This module provides an overview of the role of the HR professional and the skills required to be successful in the role. The module combines a review of contemporary research findings in the field of human resources management and the development of professional skills in this area. For example, the module will focus on all aspects of the employee lifecycle, communication skills, employee development and employment law.

Cross Cultural Communication: Spanish Language II (Optional)

We live in a highly competitive global multi-lingual environment and our students will need to gain the necessary skills to function. This module will enable students to function more confidently in their contacts within such an environment. It will teach both productive skills (speaking and writing) and in order for students to operate in familiar work contexts and receptive skills (listening and reading) but with a bias towards the spoken word.

Consumer Behaviour and Relationship Management (Optional)

This module will help you to understand the importance of customer satisfaction and therefore, business success either within the profit sector or the not-for-profit sectors. Consumer behaviour and relationship management will link with and develops the Level 4 Marketing knowledge you have gained and, for those that wish to extend their marketing knowledge.

Extended Project (Mandatory)

This module provides an introduction to principles of research design and techniques for conducting research studies. It supports the development of research literacy (the ability to engage with, and critique, research outputs) and skills required to design and run small-scale research projects. It therefore forms part of the preparation of students for the Extended Project that they will complete in their final year.

Critical and Cultural Concepts and Trends in the Event Industry (Mandatory)

This module provides the opportunity for students in their final year to critically analyse key issues and concepts that inevitably will arise from the rapid development of a significant growth industry. It will build on the practice and theory modules in Levels 4 and 5, and is complementary to the Visitor Attraction and Industry Based Practice modules.

Tourism Futures: Critical and Cultural Concepts and Trends (Mandatory)

This module considers various critical and cultural concepts including notions of 'extraordinary management', 'creativity, 'vision', 'innovation' and 'development' in relation to change in understanding of the tourism and cultural experience created by organisations, in a variety of sectors and orientations, including regeneration settings, urban, rural and coastal landscapes, and complex stakeholder and financial environments.

Industry Based Engagement Project (Mandatory)

Event management requires particular skills and knowledge reflected in the module, which offers practical content. This module builds on the practice and theory modules at Levels 5 and 4; and gives students the opportunity to continue their work-based learning by working as an event project team for a client relevant to their particular sector.

Heritage and Visitor Attraction Management (Requisite)

This module provides students with the opportunity to develop their understanding of the development and operations of a visitor attraction.  The UK has approximately 6500 Visitor Attractions, including country parks, theme parks, gardens, zoos, museums, stately homes and galleries. There has been a considerable growth in the number of events, which are now held at these venues. Events act as a major draw for visitors generating income for local and regional economies and in the tourism, hospitality, transport and retail sectors.

Career opportunities

Our course is designed to teach you the skills needed for tourism jobs, such as Hotel Manager, Restaurant Manager and Event Organiser. We also support students to explore careers in other sectors including charity event fundraising – a brilliant alternative to the private sector. The degree also provides the necessary skills for jobs in public relations and marketing.

We have solid relationships with around 100 employers, who provide a multitude of opportunities to build key industry contacts and build your reputation throughout your degree. If you decide stay in Suffolk after graduation – a county attracting significant investment – you could have access to vacancies in booming industries ranging from the creative sector to food and drink.

Wherever you choose to work, we help you develop your CV so it showcases your skills, strengths, experience and ambitions.

Student profiles

Brandon graduated from the University of Suffolk in 2020, with a BA (Hons) in Event and Tourism Management. Throughout his undergraduate degree, he worked as a Student Ambassador and was elected Business School Officer to improve the student experience.  ...

I chose to study Event and Leisure Management as I am an active person and wanted to study and have a career in something I am truly passionate about. The breadth of knowledge and experience I gained during my degree helped me enormously into deciding the industry I wanted to focus ...

Since June 2019 I have worked at St Clare Hospice in Hastingwood, Essex as their first ever Corporate Fundraising Officer. The role was a brand new role, and having just finished University I knew it would be perfect for me. I live in Braintree, Essex, so it’s not far for me to c...

Fees and finance


  • Full-time Tuition fee: £9,250 p.a.
  • Part-time Tuition fee: £1,454 per 20 credit module (Please contact the Infozone for further information).
  • International Tuition fee: £12,150 p.a. 

Further Information

At University of Suffolk, your tuition fees provide access to all the usual teaching and learning facilities that you would expect. However, there may be additional costs associated with you course that you will need to budget for. 

Entry requirements


Senior Lecturer

Senior Lecturer

Visiting Fellow

Associate Professor

Visiting Professor of Crowd Science

Facilities and Resources

The Waterfront Building and the Atrium Building, which houses the Ipswich Waterfront Innovation Centre (IWIC), will be your bases during your degree.

The Waterfront Building on Ipswich marina is home to lecture theatres fitted with state-of-the-art AV equipment, and is accessible 24 hours a day, seven days a week during the open period.

The recently opened IWIC is a hub for start-ups and technology enterprises. As an undergraduate you have access to its modern facilities, expertise and networking opportunities with other students and business owners.



The Atrium Building, where some of your studies will be based.