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BA (Hons) Event and Tourism Management

Open days

Meet your lecturers, find out more about the course and view academic and social facilities at an open day.

University buildings
UCAS code: 
Institution code: 


Three years full-time.

Four and a half to nine years part-time.

Typical Offer: 

112 UCAS tariff points (or above)
BBC (A-Level), DMM (BTEC).


  • Study on the prestigious Ipswich Waterfront home of Maritime Ipswich and other events and festivals.
  • Our course offers a holistic approach experience in a fun, dynamic environment.
  • Gain practical experience by getting involved in ‘live’ events
  • All our most recent graduates were in work or study six months after graduation (100% in the DLHE 2018).
  • Learn and develop both Event/Tourism Management and Project Management Skills
  • Our partnerships with international universities provide a diversity of opportunities to study or work abroad.
  • Your employability is our priority – we support you in honing your CV and defining your goals.


Our BA (Hons) Event and Tourism Management is the ideal course. We offer smaller class sizes than elsewhere, more personal support, inspiring modules, and a healthy dose of fun for students who aspire to build a successful career in events and tourism. Here, you receive excellent levels of support due to our small class sizes and personal tutors.

We do our best to help you get established in this competitive, fast-paced, global industry with opportunities to study and collaborate with a diversity of people and organisations. Also, our many field trips to locations including Spain extend your intercultural knowledge, and our long-standing industry connections provides exposure to real-world scenarios. 

Our Events and Tourism team work closely with organisations and businesses to get you involved in ‘live’ events rather than simulations, and we start from the very beginning of your degree. The networks and connections you make are priceless. Many of our students particularly enjoy our involvement with festivals.

Our courses also carry a range of accreditation, including your Accredited Personal Licence (APLH) and Health & Safety qualifications.

Presented to the student obtaining the highest grade on the programme

Affinity PR Award

Presented to the student whose determination to graduate has meant them having to overcome some life hurdles

Fred. Olsen Cruise Lines High Achievement Award

Presented to the student who has consistently achieved both high grades and a high level of engagement to the programme

Journey Travelled Award

Presented to the student who has shown a significant improvement from start to finish on their University journey.

View more information about the range of employers our students work with in the Business School.



Study on Ipswich Waterfront and enjoy the local social scene where lifelong friendships are built.

Suffolk is one of the country’s most popular holiday destinations – tourism here is worth £2 billion. The county’s renowned Heritage Coast, seaside villages, Constable Country and quaint market towns attract visitors from all over the world. 

Ipswich offers a vibrant social scene; its variety of restaurants, bars, pubs and cafes provide the perfect setting to build friendships for life. With plans for development across the town, you will be studying in a historic town with an exciting future.

Where better to study events and tourism?

For more information about the region, visit…

For more information about the course, please contact the course team

Course modules

If you choose the Tourism Futures or Critical and Cultural Concepts in the Event Management modules, your Industry Based Practice Module should involve practice in the other area of study (event or tourism).

Full downloadable information regarding all University of Suffolk courses, including Key Facts, Course Aims, Course Structure and Assessment, is available in the Definitive Course Record.

Introduction to Event and Tourism Management (Mandatory)

Students will, through investigation of theoretical models of event and tourism management, and some application of the theory to practice, develop the fundamental knowledge and skills needed for undertaking the management of these sectors and gain a firm foundation for future skills and knowledge development.

Language and Culture in a Business Context 1 (Requisite)

We live in a highly competitive global multi-lingual environment, and a 21st century graduate will need to gain the necessary skills to function. This module will enable students to function more confidently in their contacts within such an environment. The British Academy has recognised the lack of business graduates with language skills; in turn this affects our ability to compete in the international market. Today’s graduates not only need the ability to speak the language, but also to have an intercultural awareness.

Introduction to Project Management (Requisite)

Project Management is an integral part of the role of an Event and/or Tourism Manager and the connections between the two disciplines are indisputable. You will have the opportunity to put your new skills into practice as you approach some of the practical modules from a new perspective. 

Accounting for Business (Requisite)

Accounting and quantitative methods as information systems lie at the heart of all business decisions. This module will give a foundation of knowledge and skills suitable for non-specialists who need to use accountancy and quantitative information in decision making and in communicating with specialists.

Business Law (Requisite)

Students studying for a degree in Event Management need to understand the rules of law that apply to business dealings and to appreciate that law is an enabling medium as well as a body of controlling regulations.  

Introduction to Marketing (Requisite)

Marketing is a fundamental business activity and philosophy, which relates an organisation to its environment, and orientates the organisation around the needs of its customers. This module will explore basic marketing principles in industries, which are undergoing rapid change, and will underpin the marketing module at Level 2. 

Applied Event and Tourism Management (Mandatory)

In light of the national drive towards lifelong learning, employability and widened accessibility to higher education, this module aims to meet the needs of students and employers. The module will enable students to identify and utilise specific work-based learning opportunities and build a framework for lifelong learning. This will enhance students’ employability at the end of the programme through development of practical and work-based skills and knowledge. 

Corporate Reputation Management (Optional)

In this module, we look at how the strategic role of corporate reputation is a key corporate asset, and how company communications develop and protect it over time. You will learn specialist skills and knowledge of theoretical, strategic and operational issues that are critical to an organisation’s stakeholder relationships with customers, investors, employees, media, suppliers, distributors, etc.

Festival and Special Event Management (Mandatory)

This module builds on the learning and practice undertaken through the Level 4 Introduction to Event and Tourism module, and offers students an opportunity to develop their special interests and expertise and to engage proactively with the areas of the music industry, the arts, and community and cultural special events, in the UK and internationally. 

Managing and Developing Destinations (Mandatory)

Tourism destination management is concerned with managing and supporting the integration of a range of tourism providers, government agencies, communities and business groups and other stakeholders to deliver effective national and local strategy and functional activities. This module examines the factors influencing tourism growth, the impacts of such growth and the development of appropriate destination planning which adds value to the economy, environment and local communities.

Topics in Business Research (Mandatory)

The Research Methods module explores research approaches, designs and methodologies, thus enabling the student to develop the necessary skills for completing their Dissertation at Level 3.

Managing People (Requisite)

This module considers the nature of organisational behaviour, and the ways in which the study of it may inform the design and delivery of HR practices in organisations. Topics studied include motivation, leadership, teamwork, and learning and development.

Language and Culture in a Business Context II (Optional)

We live in a highly competitive global multi-lingual environment and our students will need to gain the necessary skills to function. This module will enable students to function more confidently in their contacts within such an environment. It will teach both productive skills (speaking and writing) and in order for students to operate in familiar work contexts and receptive skills (listening and reading) but with a bias towards the spoken word.

Fundraising and Sponsorship (Optional)

This module will provide the skills and knowledge of the principles of fundraising and sponsorship within the event and tourism sectors, and will enable students to gain an understanding of the work of the fundraiser in the not-for-profit sector. Fundraising and the generation of sponsorship are key essential elements that contribute to the survival of the events, tourism and related industries. 

Critical and Cultural Event Management (Mandatory)

This module will build on the practice and theory modules in Levels 4 and 5, and is complementary to the Visitor Attraction and Industry Based Practice modules. The deeper investigation of the cultural context of events, and the complexities of the relationship between events and the communities in which they reside will enhance critical and analytic skills of the students in their final year.

Tourism Futures: Critical and Cultural Concepts (Mandatory)

This module considers various critical and cultural concepts including notions of 'extraordinary management', 'creativity, 'vision', 'innovation' and 'development' in relation to change in understanding of the tourism and cultural experience created by organisations, in a variety of sectors and orientations, including regeneration settings, urban, rural and coastal landscapes, and complex stakeholder and financial environments.

Industry Based Practice (Mandatory)

Event management requires particular skills and knowledge reflected in the module, which offers practical content. This module builds on the practice and theory modules at Levels 5 and 4; and gives students the opportunity to continue their work-based learning by working as an event project team for a client relevant to their particular sector.

Strategic Management (Optional)

In this module, you will develop an academic understanding of the strategic context of business, along with analysis and problem-solving skills. You will learn to adopt a multi-disciplinary approach to finding solutions and strategic thinking, drawing on skills developed.

Strategic Marketing: Planing and Management (Optional)

Marketing is largely responsible for delivering core corporate objectives by offering value to targeted segments. It helps to sustain competitive advantage and develop corporate reputation in the longer term. This module links with and develops knowledge from Marketing Fundamentals and Corporate Reputation Management, providing advanced knowledge and skills to understand, evaluate and apply contemporary strategic approaches and techniques.

Dissertation (Mandatory)

The Dissertation module requires students to carry out valid, independent, small scale research, developing key skills in data and information gathering, evaluation, analysis and communication, in a business related area. The module develops and applies the techniques and principles of research learned in the Level 5 Research Methods module, enhancing students’ critical and interpretative capabilities. 


Visitor Attraction Management (Optional)

This module provides students with the opportunity to develop their understanding of the development and operations of a visitor attraction.  The UK has approximately 6500 Visitor Attractions, including country parks, theme parks, gardens, zoos, museums, stately homes and galleries. There has been a considerable growth in the number of events, which are now held at these venues. Events act as a major draw for visitors generating income for local and regional economies and in the tourism, hospitality, transport and retail sectors.

Career opportunities

Our course is designed to teach you the skills needed for tourism jobs, such as Hotel Manager, Restaurant Manager and Event Organiser. We also support students to explore careers in other sectors including charity event fundraising – a brilliant alternative to the private sector. The degree also provides the necessary skills for jobs in public relations and marketing.

We have solid relationships with around 100 employers, who provide a multitude of opportunities to build key industry contacts and build your reputation throughout your degree. If you decide stay in Suffolk after graduation – a county attracting significant investment – you could have access to vacancies in booming industries ranging from the creative sector to food and drink.

Wherever you choose to work, we help you develop your CV so it showcases your skills, strengths, experience and ambitions.

Student profiles

I was unhappy in my 9-5 job and decided to do something about it. When looking into university I knew I wanted to study somewhere smaller, one that would provide me with support throughout my studies. I didn’t want to be just another number at a larger university. Not only does th...

Fees and finance


  • Full-time tuition fee: £9,250 p.a.
  • Part-time tuition fee: £1,454 per 20 credits (Please contact the Infozone for further information)
  • International tuition fee: £11,790 p.a.

Further Information                                                       

At University of Suffolk, your tuition fees provide access to all the usual teaching and learning facilities that you would expect. However, there may be additional costs associated with your course that you will need to budget for. 

Entry requirements

Academic Requirements

112 UCAS tariff points (or above), BBC (A-Level), DMM (BTEC).

Applicants are also required to have GCSE English and maths grade 4/C or above, or equivalent Level 2 qualifications. Applicants who do not hold these qualifications may be considered on an individual basis based upon their overall application and the course applied for.

If you do not hold these qualifications please contact Admissions directly on 01473 338348 to discuss.

How to Apply.

Non-Academic Requirements

Any offer of a place may be subject to:

  • successful interview 
International Requirements

IELTS 6.0 overall (minimum 5.5 in all components) where English is not the students' first language.

International and EU            

Transferring Credit

If you have previously studied at higher education level before you may be able to transfer credits to a related course at the University of Suffolk and reduce the period of study time necessary to achieve your degree.


Lecturer in Events and Festivals

Senior Lecturer in Tourism, Events and Management

Lecturer in Language

Senior Lecturer in Employment Development and Course Leader for BA (Hons) Business Management Professional – Chartered Manager Degree Apprenticeship

Visiting Fellow

Associate Professor, Course Leader for Business Management

Facilities and Resources

The Waterfront Building and the Atrium Building, which houses the Ipswich Waterfront Innovation Centre (IWIC), will be your bases during your degree.

The Waterfront Building on Ipswich marina is home to lecture theatres fitted with state-of-the-art AV equipment, and is accessible 24 hours a day, seven days a week during the open period.

The recently opened IWIC is a hub for start-ups and technology enterprises. As an undergraduate you have access to its modern facilities, expertise and networking opportunities with other students and business owners.



The Atrium Building, where some of your studies will be based.