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BA (Hons) Event and Tourism Management

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Meet your lecturers, find out more about the course and view academic and social facilities at an Open Event.

University of Suffolk on Ipswich Waterfront
UCAS code: 
N820 BA/EMTM
Institution code: 
S82
Location: 
Ipswich

Duration: 

Three years full-time.

Four and a half to nine years part-time.

Typical Offer: 

2017 entry: 110 UCAS tariff points (or above)

2018 entry: 112 UCAS tariff points (or above)

BBC (A-Level), DMM (BTEC).

Please see Entry Requirements below.

Introduction

Find out what students on the  Events and Tourism courses have to say about their time at the University of Suffolk: Studying on the Event and Tourism Management degree offers the chance to capitalise on all opportunities available in a dynamic and exciting industry. Studies of the disciplines of Event Management and Tourism Management are approached distinctively and individually as well as being components and integrated parts of  a global tourism environment and professional quality in the field is emphasised. Event Management involves conceptualising, planning, organising and finally executing an event, and involves a range of activities from marketing and PR to project management. The Tourism economy is gaining momentum, not only in the UK, but worldwide. As potential recovery from a global recession is promised, more households are reported to be spending a growing share of the household budget on vacations.  

 

This course provides students with a relevant qualification to progress into a rapidly expanding industry.  It has been designed in consultation with organisations involved in the industry and offers guest lecturers, site visits and the opportunity to get involved in real projects. According to figures by the Office for National Statistics, the number of visitors coming to British shores increased by 19.5 per cent in the summer of 2013, with a record 4.9 million tourists heading to the capital city between July and September. These figures are mirrored globally, as International travellers are becoming more adventurous, and more discerning and seeking niche destinations. Since the staging of the Olympic Games in London in 2012, and the Commonwealth Games in Glasgow, the UK Event Tourism sector is on an upward trajectory, and there is no better time to be investigating the dynamic relationship between the management of events, and the impacts on the tourism economy,  with the boom in UK and International festivals  and the sustained engagement in the global corporate event market. Our students are offered opportunities to explore these dynamics, working with a range of stakeholders to enhance their personal and professional development. As part of the programme Event Management Students manage the annual University of Suffolk  Summer Ball from conception to implementation.

See the University of Suffolk Union website  www.ucsunion.org/events-venues/ucs-summer-ball. Our students have project managed a Business-to-Business event yearly since 2008, and in 2015 it was the high profile  'Suffolk Unlocked' Tourism Conference at the state-of the-art Trinity Park Conference Centre. In the Suffolk Business School we will work with you as an  individual to ensure that you are 'Business Ready' as a graduate, and hence are highly employable. Our students are pragmatic, practical and work professionally with employers. As part of the programme our students have visited Granada, Seville, Malaga and Barcelona, as well as making a range of other site visits. Assessment is through a combination of coursework, practical work, presentations and examinations.

Opportunities in event management exist in areas such as hotels, commercial companies, promotional companies, local councils, nightclubs, bars and restaurants, outdoor activity organisations, public attractions and charities.

Tourism management provides many sector and subsector opportunities, in an industry which supports  high employment. "The business volume of tourism equals or even surpasses that of oil exports, food products or automobiles. Tourism has become one of the major players in international commerce, and represents at the same time one of the main income sources for many developing countries. This growth goes hand in hand with an increasing diversification and competition among destinations". (World Tourism Organization UNWTO)

Student Testimonial

"I studied Event Management and received a 2:1 classification. I come from Portsmouth, so I thought it might be difficult to get a job in my chosen field as I found 'who you know' can be just as important as what you know, where a lot of my LinkedIn contacts are Suffolk based, as is the University of Suffolk JobShop. However, I've started a new job as Events Executive for Novus Leisure in their Tiger Tiger venue in Portsmouth, and I think one of the main reasons I managed to secure this was due to an Internship at Trinity Park (home of the Suffolk Show) and the experience I got from working there - all thanks to Laura Locke and the Event Management lecturers for helping me get this opportunity.   Louis Shortt, Graduate 

"During my time on the BA Event and Tourism Management course at the University of Suffolk I gained valuable skills that have allowed me to apply for a wide range of jobs. This includes, marketing, managing people, law and accountancy all applicable to events, tourism and a wide range of management jobs. I have left with a degree and knowledge on many aspects of management that allows me to add a range of skills to my CV. The experience I have a gained through the practical elements of my degree gave me relevant work experience and examples of applying the theory I have learnt. The use of internships throughout the course enabled me to gain work experience and valuable relevant references. The support from the staff throughout my three years was amazing, this support allowed me to overcome many of life s unexpected challenges. The understanding and time given by the staff enables students to reach their full potential." Rebecca Cotton, Graduate

Course modules

* If you choose the Tourism Futures Or Critical and Cultural Concepts in Event Management, your Industry Based Practice Module should involve practice in the other area of study (event or tourism).

Full downloadable information regarding all University of Suffolk courses, including Key Facts, Course Aims, Course Structure and Assessment, is available in the Definitive Course Record.

Introduction to Event and Tourism Management (Mandatory)
Language and Culture in a Business Context 1 (Requisite)
Business Economics (Requisite)
Finance and Data Analysis (Requisite)

Accounting and Quantitative methods as information systems lie at the heart of all business decisions. This module will give a foundation of knowledge and skills suitable for non-specialists who need to use accountancy and quantitative information in decision making and in communicating with specialists.

Business Law for the ETHL Sectors (Requisite)

Students studying for a degree in Event Management need to understand the rules of law that apply to business dealings and to appreciate that law is an enabling medium as well as a body of controlling regulations.  Business Law sets the limits of acceptability within which business transactions can take place and it is important to know those strands of commercial activity that are lawful, as well as those which are proscribed. Keeping within the law – not only in terms of commercial dealings with consumers or other business partners, but also in respect of safeguarding the interests of shareholders, employees and members of the public – requires knowledge and planning but brings rewards in the form of cost savings and predictability.  A graduate in this discipline who possesses a foundation of knowledge in business law would be attractive to a potential employer.

Marketing Fundamentals (Requisite)

Marketing is a fundamental business activity and philosophy, which relates an organisation to its environment, and orientates the organisation around the needs of its customers.  Marketing is a major component in the management in the Event, Tourism, Leisure and Hospitality sectors.  This module will explore basic marketing principles in industries, which are undergoing rapid change, and will underpin the marketing module at Level two. 

Applied Event and Tourism Practice (Mandatory)
Corporate Reputation Management (Requisite)
Festival and Special Event Management and Production (Mandatory)

This module builds on the learning and practice undertaken through the Level 4 ‘Principles of Event Management’ Module, and offers students an opportunity to develop their special interests and expertise and to engage proactively with the areas of the music industry, the arts, and community and cultural special events, in the UK and internationally.  Whilst there is a national and International growth in the Festival and special events industry) the county of Suffolk itself has a tradition of and growing reputation for music and arts festivals (IpART, Jimmy’s Farm Harvest Festival, Latitude, Aldeburgh, High Tide to name a few) and agricultural shows.  Festivals Suffolk is a campaign by Choose Suffolk that promotes Suffolk as the festival capital of the UK.

There is increasing recognition of the role of festivals and events as positive economic and social drivers, globally and in the UK.  The festival industry in the UK alone provides a significant massive boost to local and national economies and the enhanced opportunities afforded through technology and communications by and through the Internet provide an international market for exploration.  Hence the employment opportunities are significant and the scope for student learning and development is without boundaries. The growth in community projects, extended and encouraged by the Governments’ ‘Big Society’ initiative (2010) provides further scope for employment.  

Managing and Developing Destinations (Mandatory)
Topics in Business Research Methods (Mandatory)

The Research Methods Module explores research approaches, designs and methodologies, thus enabling the student to develop the necessary skills for completing their Dissertation at Level 3.

Managing People (Requisite)
Critical and Cultural issues in Event Management* (Optional)
Tourism Futures:Critical and Cultural Concepts* (Optional)
Industry Based Practice (Events and Tourism Management) (Mandatory)

Events cover a range of activities and categories and are an important component of the Hospitality and Leisure sectors.  Event management requires particular skills and knowledge reflected in the module, which offers practical content.  This module builds on the practice and theory modules at Levels 5 and 4; and gives students the opportunity to continue their work based learning by working as an event project team for a client relevant to their particular sector.

Strategic Management (Requisite)
Strategic Marketing: Planing and Management (Requisite)
Dissertation (Mandatory)

The dissertation module requires students to carry out valid, independent, small scale research, developing key skills in data and information gathering, evaluation, analysis and communication, in a business related area.  The module develops and applies the techniques and principles of research learned in the Level 5 Research Methods module enhancing students’ critical and interpretative capabilities.  The outcome is a report of some 10,000-12,000 words. 

The course team strongly supports the inclusion of the dissertation as evidence of the higher skills gained through an undergraduate programme.  It allows students to build on particular interests and experience gained over their course of study, allowing them to test theory and apply knowledge.  Research skills are seen as important to self-development and employability, and are eminently transferable to the workplace.  The dissertation offers the student considerable autonomy and the opportunity to take responsibility for a very individual and stretching piece of work at final honours degree level.

Fees and finance

  • Full-time Tuition fee: £9,250 p.a.
  • Part-time Tuition fee: £1,454 per 20 credits (Please contact the Infozone for further information).
  • International Tuition fee: £10,080 p.a.

Further Information                                        

  • Detailed information about Tuition Fees
  • Find out more about Financial Support eligibility.
  • Also see Loans and Grants.
  • At the University of Suffolk, your tuition fees provide access to all the usual teaching and learning facilities that you would expect. However, there may be additional costs associated with you course that you will need to budget for. See Course Costs.

Entry requirements

Academic Requirements

2017 entry: 110 UCAS tariff points (or above), BBC (A-Level), DMM (BTEC).
2018 entry: 112 UCAS tariff points (or above), BBC (A-Level), DMM (BTEC).

Applicants are normally expected to have GCSE Maths at grade C (or equivalent).

Non-Academic Requirements

Any offer of a place may be subject to:

  • successful interview 
International Requirements

IELTS 6.0 overall (minimum 5.5 in all components) where English is not the students' first language.

Also see International and EU.