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BA (Hons) Event and Tourism Management

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RS2725 Open Day (5) (2)
UCAS code: 
Institution code: 


Three years full-time.

Four and a half to nine years part-time.

Course Options: 
Professional Placement
Study Abroad
Typical Offer: 

96 UCAS tariff points (or above)
CCC (A-Level), MMM (BTEC).


  • Learn and develop both Event/Tourism Management and Project Management Skills
  • Gain practical experience, get involved in ‘live’ events and tourism projects
  • Our course offers a holistic approach experience in a fun, dynamic environment 
  • The expert course team and guest lecturers will provide you with current and up-to-date industry thinking during these challenging times
  • Study on the prestigious Ipswich Waterfront, home of Maritime Ipswich and other events and festivals
  • Your employability is our priority – we support you in honing your CV and defining your goals
  • All our most recent graduates were in work or study, six months after graduation (100% in the DLHE 2018)
  • Our partnerships with international universities provide a diversity of opportunities to study or work abroad


Where better to study events and tourism management?

Suffolk is one of the country’s most popular holiday destinations – tourism here is worth £2 billion. The county’s renowned Heritage Coast, seaside villages, Constable Country and quaint market towns attract visitors from all over the world. 

Ipswich offers a vibrant social scene; its variety of restaurants, bars, pubs and cafes provide the perfect setting to build friendships for life. With plans for development across the town, you will be studying in a historic town with an exciting future.

Ipswich is the home of the largest, free music festival in the UK.  One the course event students work collaboratively with businesses in the industry through internships, paid and volunteering roles in the project management and delivery of a wide-range of events. Many opportunities are for very prestigious, large County events such as the Suffolk Show, Art EAT Festival as well as other cultural,  music festivals and business events in the area.

We use authentic learning and assessments using scenarios from local business to the national and international business setting. The balanced approach of problem-based, real-life situations helps contextual the academic theory very effectively.  This approach is seen as a strong point of differentiation compared to other event and tourism degree programmes on offer.

Our course offers smaller class sizes than elsewhere, more personal support, inspiring modules, and a healthy dose of fun for students who aspire to build a successful career in events and tourism. Here, you receive excellent levels of support due to our small class sizes and personal tutors.

We work with you to help you get established in this competitive, fast-paced, global industry with opportunities to study and collaborate with a diversity of people and organisations.  Also, our many field trips extend your industry knowledge, and our long-standing industry connections provide exposure to real-world scenarios. 

Our Events and Tourism team work closely with organisations and businesses to get you involved in ‘live’ events rather than simulations, and we start from the very beginning of your degree. The networks and connections you make are priceless. Many of our students particularly enjoy our involvement with festivals.

Not only that, but we have regular guest speakers and industry experts come into the University to share insight. Current guest speakers include Visiting Professor Keith Still, who focuses on crowd science, safety and risk analysis, and Visiting Fellow Rachael Jackson, of RJ Communications and Penn Commercial.

Students on our courses also have the opportunity to study for the Accredited Personal Licence Holders (APLH) qualification.


Professional Accreditations


It is intended that this programme will be co-accredited, so you will leave with not only a University of Suffolk degree, but also professional recognition.  This, we believe, will give you a head start in your career.  The University of Suffolk is a Founding Partner of the Institute of Event Management.

We are also members of the:


These apply across our 3 programmes (Event-Marketing, Event-Tourism, and Tourism) 

  • Novotel Award - Presented to the student obtaining the highest grade on the programme
  • Affinity PR Award - Presented to the student whose determination to graduate has meant them having to overcome some life hurdles
  • RJ Communications High Achievement Award - Presented to the student for high achievement and engagement on the programme.
  • Journey Travelled Award - Presented to the student who has shown a significant improvement from start to finish on their University journey.

View more information about the range of employers our students work with in the Business School.

Suffolk is one of the country’s most popular holiday destinations – tourism here is worth £2 billion. The county’s renowned Heritage Coast, seaside villages, Constable Country and quaint market towns attract visitors from all over the world. 

Ipswich offers a vibrant social scene; its variety of restaurants, bars, pubs and cafes provide the perfect setting to build friendships for life. With plans for development across the town, you will be studying in a historic town with an exciting future.

Where better to study events and tourism?

For more information about the region, visit…

For more information about the course, please contact the course team

Course modules

Full downloadable information regarding all University of Suffolk courses, including Key Facts, Course Aims, Course Structure and Assessment, is available in the Definitive Course Record.

Introduction to Event Management (Mandatory)

Event management is a growth industry and has important roles to play in the economic, social, cultural development of communities, the business environment, and the cultural and creative industries.  This module will provide you with a comprehensive introduction to the theoretical and practical principles of Event Management, enabling you to develop an understanding of the sector and its contribution to the local, national, and global economy.

Tourism and Event Tourism (Mandatory)

Tourism directly and indirectly generates and supports 319 million jobs and accounts for 10.4% of the world GDP (WTTC, 2019).  It is predicted that 41.7m visitors will come to Great Britain in 2018 (Visit Britain, 2018).  Tourism accounted for 1 in 10 jobs globally in 2019 (WTTC, 2019).  This module provides a comprehensive introduction to the theoretical and practical principles of Tourism Management, enabling you to develop an understanding of the sectors and their contribution to the local, national, and global economy.

Introduction to Marketing (Requisite)

Marketing is an essential business activity.  You will discover basic marketing principles and, later in the course, you will build on this when studying optional modules.  You will explore the marketing mix and segmentation and apply this knowledge to the analysis of marketing activities.

Delivering Successful Projects (Requisite)

Project management is vital to the success of organisations working in an environment of ever-increasing complexity, and with rapid technological advancements. You will develop an understanding of the theoretical principles and practical techniques for managing projects, and includes project definition, initiation, planning, execution, control and closure.

Understanding the Entrepreneurial Spirit (Requisite)

This module recognises the importance of entrepreneurship to stimulating and sustaining economic growth.  You will examine what makes for a successful entrepreneur and how ideas can be evaluated and then turned into successful businesses.  This will include business planning, financing and risk assessment.

Accounting for Business (Requisite)

Accounting and Finance play significant roles in every economy.  Consequently, those charged with leadership and management roles must be equipped with to engage with and to interrogate accounting and financial information.  You will be prepared to enter managerial and leadership roles and be able to make use of this information to guide decision-making.

Professional Development, and Career Planning in Practice (Mandatory)

In light of the national drive towards lifelong learning, employability and widened accessibility to higher education, this module aims to meet the needs of students and employers.  The module focuses on your personal development from self- awareness and reflection, to career development planning and a period of industry- based practice.  Through the development of practical work-based skills and knowledge your readiness for post-graduate employment will be enhanced, increasing their position to compete for key roles event, tourism and/or marketing sector roles upon graduation.

Festival and Special Event Management (Mandatory)

This module builds on the learning and practice undertaken in year 1 modules, and offers you an opportunity to develop their special interests and expertise.  Exposure to contemporary issues and themes in event management, and associated sectors including the arts, cultural and creative industries, and community and corporate special events, in the UK and internationally will enhance and extend engagement with the theoretical frameworks investigated within the module.

Business Event Management (Mandatory)

The business events sector is thriving, and is evidencing clear sustainability.  It is estimated that the expenditure of the 104m delegates/visitors at business events (conferences, meetings, exhibitions and trade fairs etc) generates some £31.2bn of direct expenditure (BVEP, 2019).  Whilst many global changes have impacted on the industry including political, legal, technological, the commercial environment still depends on human interaction, whether face to face or virtual.

Managing and Developing Destinations (Mandatory)

Tourism destination management is concerned with managing and supporting the integration of a range of tourism providers, government agencies, communities and business groups and other stakeholders to deliver effective national and local strategy and functional activities.  This module examines the factors influencing tourism growth, the impacts of such growth and the development of appropriate destination planning which adds value to the economy, environment and local communities.  It also emphasizes on elements of tourists’ behaviour while following current local, national and global consumer trends.

Designing and Running a Research Project (Mandatory)

This module will provide insight into topics, methods and functions of business-related research projects.  The module also helps you develop the academic skills required for your final year, particularly for the Extended Project or Enterprising Graduate modules.

Designing and Developing HR Activities for Maximum Impact (Requisite)

This module provides an overview of the role of the HR professional and the skills required to be successful in the role. The module combines a review of contemporary research findings in the field of human resources management and the development of professional skills in this area. For example, the module will focus on all aspects of the employee lifecycle, communication skills, employee development and employment law.

Critical and Cultural Concepts and Trends in the Event Industry (Mandatory)

This module provides the opportunity for students in their final year to critically analyse key issues and concepts that inevitably will arise from the rapid development of a significant growth industry.  It will build on the practice and theory modules in years 2 and 3 is complementary to the Visitor Attraction and Industry Based Practice modules.  The deeper investigation of the cultural context of events and the complexities of the relationship between events and the communities in which they reside will enhance your critical and analytic skills in your final year.

Tourism Futures: Critical and Cultural Concepts and Trends (Mandatory)

This module aims to develop reflective, dynamic and creative managers within tourism businesses.  It considers various critical and cultural concepts including notions of 'extraordinary management', 'creativity, 'vision', 'innovation' and 'development' in relation to change in understanding of the tourism and cultural experience created by organisations, in a variety of sectors and orientations, including regeneration settings, urban, rural and coastal landscapes, and complex stakeholder and financial environments.

Industry Based Engagement Project (Mandatory)

Events and tourism management requires engagement with a range of activities, projects and strategies.  In order to execute these, professionals in industry require particular skills and knowledge; these are reflected in the module, which offers practical, project-based content.  Depending on the students chosen degree path, students will undertake a relevant event, tourism project or marketing project of their own or though engaging with an organisation.

Heritage and Visitor Attraction Management (Requisite)

This module provides you with the opportunity to develop their understanding of the development and operations of a visitor attraction. Attractions act as a major draw for visitors generating income for local and regional economies and in the tourism, hospitality, transport and retail sectors. Students will critically analyse key issues and concepts with clear emphasis on the relationship of the Visitor Attraction as a conduit for tourism as well as a wide range of events.

Extended Project (Mandatory)

The extended project provides students with the opportunity to work on a project of interest to them. The module is deliberately designed to be flexible and to offer students the option of undertaking a more formal piece of research; to work on a project suggested by their employer or another organization; or to undertake research into the feasibility of a business idea or in preparation of a business plan


The Enterprising Graduate (Mandatory)

This module provides specific provision for students that wish to focus on entrepreneurship and the study of entrepreneurial practice. It also provides students with the chance to synthesise learning through supported study on a topic or idea of interest to them, supported by academics, enterprise professionals and SME owner/managers.

Career opportunities

Our course is designed to teach you the skills needed for tourism jobs, such as Hotel Manager, Restaurant Manager and Event Organiser. We also support students to explore careers in other sectors including charity event fundraising – a brilliant alternative to the private sector. The degree also provides the necessary skills for jobs in public relations and marketing.

We have solid relationships with around 100 employers, who provide a multitude of opportunities to build key industry contacts and build your reputation throughout your degree. If you decide stay in Suffolk after graduation – a county attracting significant investment – you could have access to vacancies in booming industries ranging from the creative sector to food and drink.

Wherever you choose to work, we help you develop your CV so it showcases your skills, strengths, experience and ambitions.

Student profiles

Brandon graduated from the University of Suffolk in 2020, with a BA (Hons) in Event and Tourism Management. Throughout his undergraduate degree, he worked as a Student Ambassador and was elected Business School Officer to improve the student experience.  ...

I chose to study Event and Leisure Management as I am an active person and wanted to study and have a career in something I am truly passionate about. The breadth of knowledge and experience I gained during my degree helped me enormously into deciding the industry I wanted to focus ...

Since June 2019 I have worked at St Clare Hospice in Hastingwood, Essex as their first ever Corporate Fundraising Officer. The role was a brand new role, and having just finished University I knew it would be perfect for me. I live in Braintree, Essex, so it’s not far for me to c...

Fees and finance


  • Full-time tuition fee: £9,250 p.a
  • Part-time tuition fee: £1,454 per 20 credits (please contact the Student Centre for further information)
  • Full-time International tuition fee: £12,996 p.a

Further Information

At University of Suffolk, your tuition fees provide access to all the usual teaching and learning facilities that you would expect. However, there may be additional costs associated with you course that you will need to budget for. 

* 2022-23 tuition fees are subject to change in line with inflation, or a government change in the fee cap.

Entry requirements

Course options

This course also offers the option for Professional Placement and Study Abroad UCAS code N826. 

Professional Placement UCAS code N825 and Study Abroad UCAS code N827.


Senior Lecturer

Visiting Fellow

Visiting Professor of Crowd Science

Senior Lecturer

Senior Lecturer

Facilities and Resources

The Waterfront Building and the Atrium Building, which houses the Ipswich Waterfront Innovation Centre (IWIC), will be your bases during your degree.

The Waterfront Building on Ipswich marina is home to lecture theatres fitted with state-of-the-art AV equipment, and is accessible 24 hours a day, seven days a week during the open period.

The recently opened IWIC is a hub for start-ups and technology enterprises. As an undergraduate you have access to its modern facilities, expertise and networking opportunities with other students and business owners.



The Atrium Building, where some of your studies will be based.