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Dr Fran Hyde

Associate Professor in Marketing

Phone
+44 (0)1473 338209
Email
F.Hyde2@uos.ac.uk
School/Directorate
School of Technology, Business and Arts
Fran Hyde ORCID
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Fran is an Associate Professor in Marketing, having previously been a marketing practitioner before moving into marketing education.

Experienced but always curious, Fran's focus on 'social value' in marketing began during a presentation to a group of students from the Marketing Director of a Hospice. By combining teaching with research, Fran works to ensure that students get to see firsthand how marketing can have a positive impact in society.

Fran is a member of the Education Committee Academy of Marketing, as well as the Worshipful Company of Marketors. She is Chair of the Marketors Education and Knowledge Development Committee and continues to be active within the charity sector in her role as Deputy Chair of Trustees at St Helena Hospice, Colchester.   

  • Module Leader for Marketing, Branding and Strategy - Suffolk Executive MBA
  • Module leader for Strategic International Marketing - MSc International Business

  • Marketing
  • Not for Profit Marketing
  • Qualitative Research
  • UoS IWIC Business Breakfasts (2018, 2019, 2020)
  • Innovation Bridge Projects (2018, 2019)

Hyde, F. & Mitchell, S-L., (2022). Charity Marketing: Contemporary Issues, Research and Practice. Abingdon. Routledge.

Hyde, F. (2020). Harry’s most important work. Marketing Theory. Vol 20(2) pp. 211–218

Hyde, F. (2020) A PhD with Teenagers. Thesis Whisperer, July 2019

 

  • SFHEA (2020)
  • PhD Management Studies (2018)
  • FHEA (2014)
  • PGCE in Post Compulsory Education (2002)
  • MA Marketing (1997)
  • Diploma Chartered Institute of Marketing (1990)
  • HNC Distributive Studies (1989)