Learning and Teaching Webinar Series – Bringing the Outside In

14 February 2024
14 February 2024
4.00 PM5.00 PM

Join the webinar
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In higher education, the expertise and integration of practitioner knowledge is a widespread practice valued to enhance students' employability and increasingly universities encourage academics to demonstrate links with practitioners using company logos on courses and institutional pages. But do we consider this involvement from the student or practitioner viewpoint? Drawing on two projects conducted with funding awarded by the Academy of Marketing Dr Fran Hyde and marketing practitioner Luan Wise will discuss how 'Bringing the Outside in' can work well (and not work so well) for all parties involved. We'll end with tips, a check list and ideas of how to use social media to broaden your network of practitioners.

This is an online webinar, hosted on Zoom.


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Fran Hyde

Fran Hyde (@FitzwalterFran) is a Senior Lecturer in Marketing at the University of Suffolk. Fran is an active member of the Academy of Marketing, The Worshipful Company of Marketors and is a hospice trustee.

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Luan Wise

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM). She has over 20 years of experience working in agency, client-side and consultancy roles, with clients large and small, both B2B and B2C.