Study MSc Digital Marketing and Data Analytics at the University of Suffolk, a course that blends creativity, technology and data-driven decision making.

Why Study MSc Digital Marketing and Data Analytics at Suffolk?

Digital focused curriculum 
The course is designed to prepare students for today’s fast‑moving digital marketing world, combining digital strategy, analytics, content creation and consumer insight. It develops both creative and technical skills to help you succeed in a technology‑driven marketing landscape.

Real‑world experience
You’ll gain practical experience with industry‑standard platforms such as Adobe Creative Suite, analytics tools, marketing tech stacks, and LinkedIn Learning micro‑credentials. Assessments are based on real industry tasks, like campaign assets, presentations, and hands‑on data analysis. Helping you build workplace‑ready skills.

Professional recognition through double accreditation
The programme is double-accredited by the Chartered Institute of Marketing (CIM) and the Data and Marketing Association (DMI), giving you international recognition and access to additional learning resources and professional development opportunities that strengthen your employability.

Flexible learning to work with your schedule 
Classes are taught in the evenings and on occasional weekends, making it easier to balance your studies with work, family commitments, or professional development.

Get ready for an exciting future in digital marketing

The digital landscape is changing rapidly, and organisations worldwide are seeking professionals who can combine marketing insight with data‑driven decision making.

The MSc Digital Marketing and Data Analytics at the University of Suffolk gives you the skills and experience needed to thrive in roles such as:

• Digital Marketing Analyst
• Social Media Strategist
• Market Researcher
• Marketing Automation Specialist
• Data Insights Consultant
• SEO/SEM Specialist
• Digital Campaign Manager

This course is ideal for students from marketing, business, media, IT, or related backgrounds looking to expand into a high‑growth global sector.