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BA (Hons) Business and Management (Marketing)

UCAS code: 
Institution code: 
West Suffolk College


Three years full-time. 

Four to nine years part-time. 

Typical Offer: 

112 UCAS tariff points (or above), BBC (A-Level), DMM (BTEC) GCSE Maths at grade C or above (or equivalent).

Please see Entry Requirements below. 

This course is delivered at the University of Suffolk at West Suffolk College in Bury St Edmunds.

Next available intake: September 2020


As a student on the Business Management programme, you will be involved in identifying and applying the main business processes and personal skills essential in effective management. There is a choice of eight routes and you will apply your knowledge and skills in a range of specific situations such as developing marketing, human resources, law, event management, retail management, logistics and operations or accounting and finance. The overall aim of the programmes is to provide an inspiring, challenging course of study that will equip you with the knowledge and skills necessary to enable you to contribute effectively to the management of organisations within a changing business environment.

You will develop a systematic understanding of key aspects of business management through a coherent programme of study which will enable you to undertake research in to key business topics and to prepare you for a career in business and/or management within a sector of your choice. Career and professional skills development is an integral feature of this programme as is a placement year either in the UK or overseas.

Course modules

Full downloadable information regarding all University of Suffolk courses, including Key Facts, Course Aims, Course Structure and Assessment, is available in the Definitive Course Record.

Principles and Functions of Management (Mandatory)
Law for Business (Mandatory)
Developing Professional and Academic Skills (Mandatory)
Business Planning and Entrepreneurship (Mandatory)
Financial Awareness for Businesses (Mandatory)
Marketing a Business Organisation (Mandatory)
Managing Organisational Behaviour (Requisite)
Marketing and Sales Management (Requisite)
Multichannel Marketing (Optional)
Customer Relationship Marketing (Optional)
Contemporary Issues in the Global Business Environment (Mandatory)
Research Methods (Mandatory)
Professional Futures, Ethics and Sustainability (Requisite)
Digital Strategy (Mandatory)
Developing Management in Practice (Mandatory)
International Marketing Strategies (Requisite)
Dissertation (Marketing focus) (Mandatory)

Career opportunities

Career and employability opportunities are integral to the delivery of the programme. Industry visits and visiting speakers enhance teaching, learning and assessment in a large number of modules. Employers are involved in the assessment of some assignments and offer a range of internships as appropriate. 

Careers that graduates may progress into:

  • Marketing management
  • Sales management
  • Human resources
  • Social media manager
  • PR executive

Fees and finance


  • Full-time tuition fee: £9,250 p.a.
  • Part-time tuition fee: £1,454 per 20 credits (Please contact the Infozone for further information)
  • International tuition fee: £11,790 p.a.

Further Information                                                       

  • Detailed information about Tuition Fees.
  • Find out more about Financial Support eligibility.
  • Also see Loans and Grants.
  • At University of Suffolk, your tuition fees provide access to all the usual teaching and learning facilities that you would expect. However, there may be additional costs associated with your course that you will need to budget for.

Entry requirements

Academic Requirements

112 UCAS tariff points (or above), BBC (A-Level), DMM (BTEC) 

Applicants are expected to hold GCSE Mathematics at grade 4/C or above (or equivalent).

Also see How to Apply.

Non-Academic Requirements

Applicants may be expected to attend an interview as part of the application process.

International Requirements

IELTS 6.0 overall (minimum 5.5 in all components) where English is not the students' first language.

Also see International and EU.

Transferring Credit

If you have previously studied at higher education level before you may be able to transfer credits to a related course at the University of Suffolk and reduce the period of study time necessary to achieve your degree.


Course Leader for Business

Lecturer in Economics

Course Lecturer in Law

Module Leader Law