Sue Carpendale is a marketing specialist with a particular interest in marketing communications and international business. She taught on undergraduate, post-graduate and professional programmes in Suffolk for more than 25 years.
Her academic qualifications include an MA in Marketing from Greenwich University; the CIM professional postgraduate diploma; the CAM Diploma in Public Relations; the Diploma in Management Studies; and a first degree BA (Hons) in Geography from the University of Newcastle upon Tyne. She is a life member of the Chartered Institute of Marketing.
As a Senior Lecturer in the then School of Business, Leadership & Enterprise (now Suffolk Business School), Sue was primarily involved with the MBA, and the Business Management and Event Management degrees. A key part of her role was to organise the annual MBA residential study visit to Boston, Massachusetts, where the School have an excellent association with the Sawyer Business School at Suffolk University and strong links with the Boston-based British Consulate. She also helped to develop student Erasmus opportunities within the Business School and worked collaboratively with InHolland University of Applied Sciences in Haarlam, The Netherlands.
Outside of teaching, she has worked for Ford Motor Company and Ford of Europe co-ordinating marketing, advertising and sales promotion, and has also worked as a freelance consultant advising small business and start-ups. For several years Sue undertook some mentoring of trainee footballers at Ipswich Town Football Club. She has been an elected District Councillor in Suffolk for over 26 years, taking responsibility for functions such as Chair of Strategy Committee and Chair of Council. She is presently a member of the Europe and International Panel for the East of England and keen to encourage students and business to embrace the European and global agenda.