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Professor Luiz Moutinho

Visiting Professor of Marketing

Luiz Moutinho 1

Professor Luiz Moutinho

Professor Luiz Moutinho is Visiting Professor of Marketing at Suffolk Business School, University of Suffolk, Ipswich, England, and at The Marketing School, Portugal, and Adjunct Professor at GSB, Faculty of Business and Economics, University of South Pacific, Suva, Fiji.

In 2020 he was elected as the member of The Academia Europaea.

In 2017 Luiz Moutinho received a degree of Professor Honoris Causa from the University of Tourism and Management Skopje, Republic of Macedonia.

During 2015 – 2017 he held professorship of BioMarketing and Futures Research (first Chair in the world in these two domains - BioMarketing and Futures Research) at DCU Business School, Dublin City University, Ireland. He completed his PhD at the University of Sheffield in 1982 and held posts at the Adam Smith Business School, University of Glasgow, Scotland (1996 - 2015 held the Foundation Chair of Marketing), Cardiff Business School, University of Wales College of Cardiff, as well as at Cleveland State University, Northern Arizona University and California State University, USA. He was the Full Professor for the past 32 years. 

He has had Visiting Professorship positions at Graduate School of Business, University of the South Pacific, Suva, Fiji (adjunct professor), Universidade Europeia, Lisbon, Portugal, the Hebei United University, Tangshan, China, Hubei University, China, Hubei University of Economics, China, University of the Highlands and Islands, Scotland, University of Coimbra, Portugal, University of Hull, England, Liverpool Hope University, England, University of Vilnius, Lithuania, University of Innsbruck, Austria, Otago University, New Zealand, University of Aarhus, Denmark, IEDC Bled School of Management, Slovenia, University of Aveiro, Portugal, Gyor University, Hungary, Feng Chia University, Taiwan, Technical University of Lisbon, Portugal, FGV-Sao Paulo, Brazil, Catholic University, Brazil, University of Los Andes, Colombia, President University, Indonesia, and University of Cyprus. Between 1987 and 1989 he was the Director of the Doctoral Programmes at the Confederation of Scottish Business Schools and at the University of Wales College of Cardiff, Cardiff Business School between 1993 and 1996. He was Director of the Doctoral Programme at the University of Glasgow, School of Business and Management between 1996 and 2004. He is the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2) and co-editor of the Innovative Marketing Journal.

One of Professor Moutinho’s primary areas of academic research is related to modelling processes of consumer behaviour. He has developed a number of conceptual models over the years in areas such as tourism destination decision-processes, automated banking, supermarket patronage, among other areas. The testing of these research models has been based on the application of many different statistical, computer and mathematical modelling techniques ranging from multidimensional scaling, multinomial logit generalised linear models (GLMs) and linear structural relations to neural networks, ordered probit, tabu search, genetic algorithms, and fuzzy logic. Other current areas of research interest are Neuroscience in Marketing, Algorithmic Self, EMOWEAR-a wearable tech device to detect human emotions, Marketing Futurecast, Futures Research and human-computer interface.

Professor Moutinho has over 156 articles published in refereed academic journals, 34 books and 16,729 academic citations, the h-index of 59 and the i10-index of 219 (Google Scholar, Apr. 2021).

In addition to presenting papers - mainly as the invited keynote speaker - at many international conferences, he also has had a vast number of articles published in journals such as Technovation, International Journal of Hospitality Management, Annals of Tourism Research, Tourism Management, Services Marketing Quarterly, Journal of Travel Research, Journal of Business Research, Marketing Letters, Journal of Marketing Management, European Journal of Marketing, Journal of Strategic Marketing, Service Industries Journal, Journal of EuroMarketing, Journal of Int’l Consumer Marketing, Int’l Journal of Advertising, Int’l Journal of Bank Marketing, Journal of General Management, European Management Journal, Journal of Product and Brand Management, Expert Systems with Applications, Int’l Journal of Retail and Distribution Management, Irish Marketing Review, Journal of Marketing Channels, Int’l Journal of Service Industry Management, Journal of Services Marketing, Journal of Brand Management, Frontiers of NeuroScience, Marketing Intelligence and Planning, Journal of Retailing and Consumer Services among others. Currently, he is Program Designer and Faculty Member at Neuroscience Ltd. (Neuroscience - Academic and Business Solutions).

Prof. Moutinho is also a member of the Editorial Board of 52 international academic journals. He has also received a number of awards for excellence in academic research in the USA, UK, China and Portugal.

Prof. Moutinho has run teaching courses, research seminars and gave keynote presentations in Denmark, France, Holland, USA, Brazil, Norway, Malta, Nigeria, Germany, Singapore, Spain, Portugal, Italy, Croatia, Slovenia, Hungary, Greece, Lithuania, Finland, Taiwan, Australia, New Zealand, Austria, Mozambique, Mongolia, Thailand, Cyprus, Switzerland, Colombia, China, India, Uzbekistan, Turkey, Malaysia, Romania, Bangladesh, Indonesia, Japan, Bahamas, Canada, Russia, South Korea, Macau, FYR of Macedonia, UK, Ireland, Chile, Bolivia, Myanmar, Montenegro and Czech Rep.

A list of his published books can be viewed HERE.