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Professor Luiz Moutinho

Visiting Professor of Marketing

Luiz Moutinho 1

Professor Luiz Moutinho

Gwenda Palmer
School Coordinator, Suffolk Business School
T: +44 (0)1473 338306

Professor Luiz Moutinho (BA, MA, PhD, MAE, FCIM) is Visiting Professor of Marketing in Suffolk Business School at the University of Suffolk, Ipswich, England, and at The Marketing School, Portugal, and Adjunct Professor at GSB, Faculty of Business and Economics, University of South Pacific, Suva, Fiji.

He completed his PhD at the University of Sheffield in 1982.

He has been a full professor for 31 years and held posts in UK and USA; he has held visiting professorship positions at 27 universities, 17 of them in EU countries.

In 2017 Luiz Moutinho received a degree of Professor Honoris Causa from the University of Tourism and Management Skopje, North Macedonia.

In 2020 Luiz Moutinho was elected as the member of The Academia Europaea.

During 2015 - 2017 he was professor of BioMarketing and Futures Research at the DCU Business School, Dublin City University, Ireland (the first chair in the world on both domains - BioMarketing and Futures Research). Previously, and for 20 years, he had been appointed as the Foundation Chair of Marketing at the Adam Smith Business School, University of Glasgow, Scotland, UK.

He was the director of the doctoral programs at Confederation of Scottish Business Schools (1987 – 1989), Cardiff Business School (1993 – 1996) and University of Glasgow (Doc. Program in Management, 1996 – 2004).

Professor Moutinho is the founding editor-in-chief of the Journal of Modelling in Management (JM2) and co-editor-in-chief of the Innovative Marketing Journal. He has 5 associate editorships as well as being in editorial boards of 50 int’l academic journals.

His areas of research interest encompass futures research and marketing and management futurecast, biometrics and neuroscience in marketing, artificial intelligence, algorithmic self, wearable devices detecting human emotions, evolutionary algorithms, human-computer interaction, artificial neural networks in marketing and modelling consumer behaviour.

He has developed a number of conceptual models in areas such as tourism destination decision processes, automated banking, supermarket patronage, etc. The testing of these research models has been based on the application of different statistical, computer and mathematical modelling techniques.

Professor Moutinho has over 155 articles published in refereed academic journals, 34 books and 15,579 academic citations, the h-index of 57 and the i10-index of 212 (Google Scholar, Sept. 2020).  A list of published books can be viewed HERE.