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Professor Luiz Moutinho

Visiting Professor of Marketing

Professor Luiz Moutinho

Gwenda Palmer
Professional Assistant to the Dean of Suffolk Business School
T: +44 (0)1473 338306

Professor Luiz Moutinho, Foundation Chair of Marketing at the University of Glasgow, completed his PhD at the University of Sheffield in 1982 and has held posts at Cardiff Business School, University of Wales College of Cardiff, Cleveland State University, Ohio, USA; Northern Arizona University, USA and California State University, USA. He has had Visiting Professorship positions at the University of Coimbra, Portugal; University of Hull, England; Liverpool Hope University, England; University of Vilnius, Lithuania; University of Innsbruck, Austria; Otago University, New Zealand; University of Aarhus, Denmark; Bled School of Management, Slovenia; University of Aveiro, Portugal; Gyor University, Hungary; Feng Chia University, Taiwan; Technical University of Lisbon, Portugal; FGV-Sao Paulo, Brazil; Catholic University, Brazil; University of Los Andes, Colombia and the University of Cyprus. Between 1987 and 1989 he was the Director of the Doctoral Programmes at the Confederation of Scottish Business Schools and later at the Cardiff Business School between 1993 and 1996. He was Director of the Doctoral Programme at the University of Glasgow, School of Business and Management between 1996 and 2004 and is the Founding Editor of the Journal of Modelling in Management (JM2).

One of Professor Moutinho s primary areas of academic research is related to modelling processes of consumer behaviour. He has developed a number of conceptual models over the years in areas such as tourism destination decision processes, automated banking, supermarket patronage, among other areas. The testing of these research models has been based on the application of many different statistical, computer and mathematical modelling techniques ranging from multidimensional scaling, multinomial logit generalised linear models (GLMs) and linear structural relations to neural networks, ordered probit, tabu search, genetic algorithms, and fuzzy logic. Other current areas of research:- Neuroscience in Marketing and Marketing Futures Research.

He has published twenty five books and has over 130 refereed international academic journal articles.

In addition to presenting papers at many international conferences, he also has had a vast number of articles published in journals such as Annals of Tourism Research, Services Marketing Quarterly, Journal of Travel Research, Journal of Business Research, Journal of Marketing Management, European Journal of Marketing, Journal of Strategic Marketing, Service Industries Journal, Journal of EuroMarketing, Journal of International Consumer Marketing, International Journal of Advertising, International Journal of Bank Marketing, Journal of General Management, European Management Journal, Journal of Product and Brand Management, Journal of Professional Services Marketing, International Journal of Retail and Distribution Management, Irish Marketing Review, Journal of Marketing Channels, International Journal of Service Industry Management,Journal of Product and Brand Management,Journal of Brand Management,Frontiers of NeuroScience, Marketing Intelligence and Planning, Journal of Retailing and Consumer Services among others. He is also a member of the Editorial Board of several international academic journals. Professor Moutinho has also received a number of awards for excellence in academic research in the USA, UK and Portugal.

Luiz Moutinho has been a full Professor of Marketing since 1989 and was appointed in 1996 to the Foundation Chair of Marketing at the University of Glasgow. He has run teaching courses, research seminars and given keynote presentations in Denmark, France, Holland, USA, Brazil, Norway, Malta, Nigeria, Singapore, Spain, Portugal, Italy, Croatia, Slovenia, Hungary, Greece, Lithuania, Finland, Taiwan, Australia, New Zealand, Austria, Mozambique, Mongolia, Cyprus, Nigeria, Switzerland, Brazil, Colombia, Uzbekistan, Turkey, Malaysia, Romania and Ireland.