Jonathan Nicholson received a commendation for the D&AD New Blood competition 2019 for his submission for the brief set by John Lewis & Partners during the second year of his degree course. The creative challenge of the brief was to promote ‘thoughtful gifting’ throughout the year by creating an illustration or animation led piece of communication that used a variety of digital media. Jonathan created an App that celebrated how a memorable gift is not only an object, but an experience and store emotion.
This was no mean feat to win a D&AD award given the scale and magnitude of the competition with entries from the brightest up-and-coming creative minds from around the world. Jonathan was invited to attend a ceremony in London to receive his award in July 2019. Please refer to the link below to view a short film about Jonathan’s concept for John Lewis and Partners.