Helen Oldfield is Director and founder of Affinity PR Ltd, a Suffolk based public relations, marketing and communications consultancy that provides outsourced media liaison, reputation management and marketing support to clients worldwide.
Helen has specialist expertise in the international tourism, travel, hotels and hospitality sectors, representing a number of prestigious hotels and hospitality brands in the UK and abroad. Her PR career started in 1990 as an intern in the Press Office at Edinburgh International Festival, promoting hundreds of live performances and events. After two years of Festivals, Helen moved to London and worked for national charities RNIB and Macmillan Cancer Support, delivering fundraising and communication skills training throughout the UK.
Born in Sheffield and raised in Suffolk, Helen was educated at Suffolk College (now Suffolk New College), University of Northumbria and City University in London. She moved back to Suffolk in 2001 to head a Citizens Advice Bureau community legal service, later returning to the commercial PR sector in 2006 and founding Affinity PR in 2008.
Helen is a Judging panel member of The International Hotel Awards and The International Property Awards, in Association with Rolls Royce Motor Cars. She is a voluntary business mentor to students attending Ipswich Academy and a proud supporter of The Rural Coffee Caravan, which reduces loneliness and rural isolation through conversation and access to vital support agencies.
When not working, Helen is usually singing with Suffolk Soul Singers, a 35-strong community choir.