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Dr Jennifer Holland

Lecturer

Jennifer Holland Profile photo

Dr Jennifer Holland

Lecturer in Tourism

E: j.holland5@uos.ac.uk

Lecturer for Suffolk Business School, Jennifer recently completed her PhD in 2019 which explored tourist decision-making in ocean cruising.  She previously held roles in marketing and sales within the cruise industry before moving into research in 2015.  She joined the University of Suffolk in January 2020.  Her research areas are tourism, consumer behaviour, risk and the cruise sector.

QUALIFICATIONS/EDUCATION

  • PhD Sport & Service Management (2019)
  • MTour (2004)
  • BA (2000)

EMPLOYMENT

  • University of Suffolk (2020 – current)
              Occasional Lecturer / Lecturer
     
  • University of Brighton (2020)
              Occasional Lecturer
     
  • Princess Cruises (2004-2011)
              Onboard Sales Manager

TEACHING & LEARNING ACTIVITY

  • Destination Management – Level 5 UG
  • Visitor Attraction Management - Level 6 UG

RESEARCH INTERESTS

  • Marketing
  • Tourism
  • Risk
  • Consumer behaviour
  • Qualitative methodology

KNOWLEDGE EXCHANGE ACTIVITY

  • Royal Geographical Society (2016, 2017, 2018)
  • Centre for Maritime Research (2017, 2019)
  • Travel & Tourism Research Association (2017)
  • British Sociological Association (2016)

AWARDS AND HONOURS

  • 3MT Winner, University of Brighton (2018)

SELECTED RECENT PUBLICATIONS

Holland, J. (2020). Look to the past to see the future of cruising. The Maritime Executive, July 2020
https://www.maritime-executive.com/index.php/editorials/look-to-the-past-to-see-the-future-of-cruising

Holland, J. (2020). Coronavirus: Ships were prepared for quarantine thanks to norovirus horror stories. The Conversation, February 2020
https://theconversation.com/coronavirus-cruise-ships-were-prepared-for-quarantine-thanks-to-norovirus-horror-stories-132389

MEDIA

Rear Vision, Australian Broadcasting Corporation, May 2020
Up All Night, BBC Radio 5 Live, April 2020
Singapore Today, Channel News Asia, March 2020
Sky News UK, March 2019