Dr Fran Hyde

Associate Dean of Suffolk Business School.  Fran was previously a Marketing practitioner for 13 years before moving into Marketing lecturing working in London and Essex then joining the University of Suffolk in August 2018 as a Course Leader and Lecturer in Marketing.

Fran became Associate Dean Teaching, Learning & Student Experience, Associate Dean Research in September 2019 and continues her interest in and passion for teaching Marketing.  Her areas of research focus on all areas of Marketing with special interest in supporting the work of Marketing practitioners in the Charity and Not for Profit sector.

QUALIFICATIONS/EDUCATION

• SFHEA (2020)
• PhD Management Studies (2018)
• FHEA (2014)
• PGCE in Post Compulsory Education (2002)
• MA Marketing (1997)
• Diploma Chartered Institute of Marketing (1990)
• HNC Distributive Studies (1989)

EMPLOYMENT

• Birkbeck, (Sept 2017- August 2018)
       Associate Lecturer
   
• University of Essex (Sept 2013- July 2017)
       PhD candidate and Associate Lecturer
   
• EMAP, London (Jan 1997- Oct 2000)
       Publishing Director

• IPC Magazines, London (1994- 1997)
       Fashion Manager

TEACHING & LEARNING ACTIVITY

• Strategic Marketing – MBA and Level 6 UG

RESEARCH INTERESTS

• Marketing
• Not for Profit Marketing
• Qualitative Research

KNOWLEDGE EXCHANGE ACTIVITY

• UoS IWIC Business Breakfasts (2018, 2019, 2020)
• Innovation Bridge Projects (2018, 2019)

AWARDS AND HONOURS

• Academy of Marketing (2019)
       Teaching Research and Development Grant

• University of Suffolk (2019)
       Personal Tutor of the Year

• University of Essex (Sept 2013- July 2016)
       Essex Business School Management, Marketing and Organisation Group Doctoral Scholarship

SELECTED RECENT PUBLICATIONS

Hyde, F. (2020). Harry’s most important work. Marketing Theory. Vol 20(2) pp. 211–218
 

Hyde, F. (2020) A PhD with Teenagers. Thesis Whisperer, July 2019