Students at the University of Suffolk have designed a new logo and visual identity for the Ipswich Vision project.
Ipswich Vision is a partnership project which brings together key organisations to create the successful county town centre which Ipswich and Suffolk expect and deserve through supporting regeneration, better transport, shopping and improvements to public spaces and public buildings.
They spent ten weeks developing concepts which were presented to the Ipswich Vision board at an exhibition before the summer break.
The design by Team Univers was chosen to represent the project, with the Board commenting that it was a striking design with a strong story behind it.
The logo’s geometric shape has been inspired by the shape of Ipswich waterfront, sails on boats in the marina and by the triangle created by key Vision projects at the University, the railway station and the Cornhill. The colour palette of light blue and Suffolk pink were selected after the students spent time taking photographs around the town and surrounding areas.
Ipswich Borough Council leader and Ipswich Vision deputy chair David Ellesmere met the students earlier this week.
He said “There’s a lot going on under the Ipswich Vision project and this new look will make it much easier for people to recognise what’s being done.
“It has been a great opportunity for the students to work on a real commission and we’ve been very impressed by all the designs they presented.”
Nigel Ball, Course Leader for Graphic Design at the University of Suffolk, said: “Working with Ipswich Vision has been a great experience for students, giving them a real-world, client-facing experience that has also helped them to consider how their design decisions sit within broader society. The winning team have designed an exciting, dramatic and contemporary identity that is equally sympathetic to Suffolk’s history—this is not an easy thing to pull off.”
Ipswich Vision is a partnership between Suffolk County Council, Ipswich Borough Council, Ipswich Central, New Anglia Local Enterprise Partnership, University of Suffolk, Sandy Martin MP and Suffolk Chamber of Commerce in Greater Ipswich.
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