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Small business incubated at the University launches creative service

23 Jan 2018 4:00PM

An online business nurtured at the University of Suffolk’s Waterfront Studios is expanding due to its success.

Pop My Mind started in October 2015 at the creative incubation space. Now it is launching a creative B2B marketing service which lets other companies use the power of an artistic online community to create alternative marketing campaigns for their business.

Already they have delivered unique projects to companies including and Simba Sleep, and are in conversation with brands including Google, Cancer Research UK and British Land for potential future projects.

Founded by Oliver Squirrell in July 2015, the young company has four full-time staff members all under 35 years old, including Laurel Warren, a former BA and MA student of the University of Suffolk.

Working from the Waterfront Studios since its early days, the company has excelled due to access to state of the art resources and equipment, including the 3D printing lab at the University, and working alongside other professionals including Squircle Creative at the Waterfront Studios and designer David Letts at Starfuse.

A large percentage of Pop My Mind’s online creative community comes directly from the local area and they actively employ voluntary and freelance staff from the University and surrounding area, making the business truly rooted in Suffolk despite its international spread.

Offering a bespoke service to other businesses, charities and PR companies, Pop My Mind creates unique projects tailored to their needs in order to increase brand awareness and customer engagement. It does this by commissioning work from an international pool of artists and creatives and using the work in a range of applications including events, trade-shows, digital content and product launches.

Joseph Harper from Just Bee has worked with Pop My Mind on a recent project. He said “Working with the team was extremely easy as they excel in both project management and creativity. Throughout the project I felt there was very collaborative approach and that Pop My Mind went 'above and beyond' to deliver the best output. During this project they increased Just Bee's social media engagement by 40% when we invited the public to vote for their favourite Save the Bees artwork.”

John Royle from Chronicle Digital Storytelling said “Pop My Mind produced some wonderful art for us as part of a project to celebrate local stories; they are a very talented collective of artists indeed!”

Carol Gant Arts and Humanities External Coordinator at the University of Suffolk said “I have had the pleasure of seeing Pop My Mind go from strength to strength since they joined us in 2015. They really are the perfect example of what we wanted to achieve with the Waterfront Studios. As a community of artists we are very proud of their success and look forward to seeing their company grow further.”

To find out more about Pop My Mind and their new marketing service contact Oliver at or go to the website

To find out more about the Waterfront Studios at the University of Suffolk visit


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