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Proud to sponsor Elmer’s Big Parade Suffolk

4 May 2018 4:30PM

The University of Suffolk has been named as the 40th sponsor of Elmer’s Big Parade Suffolk for St Elizabeth Hospice.

Following ‘Pigs Gone Wild’ in 2016, Elmer’s Big Parade Suffolk comes to Ipswich from June to September 2019, bringing 50 large and 100 young Elmer elephant sculptures to discover around the town.

Elmer the colourful patchwork elephant has been a nursery favourite since the first book was published by Andersen Press. A modern classic, this picture book is known to millions, and the entire Elmer series has sold over 8 million copies around the world. The subtle inclusive message is that it is ‘OK to be different’.

Norman Lloyd, Campaign Manager for Elmer’s Big Parade Suffolk said, “Way back at the beginning of this campaign I set myself a rather ambitious target to find 50 enthusiastic sponsors for our 50 super Elmer sculptures by summer 2018, 12 months before the trail begins. Last month I wasn’t sure we would be able to do it but with the recent flurry of new interest I’m now starting to think it might really be possible!”

‘Pigs Gone Wild’ attracted around 250,000 visitors to Ipswich and boosted the local economy by an estimated £1 million. It raised £200,000 for St Elizabeth Hospice and is a highlight of the hospice’s busy fundraising calendar. The parade will once again be run in conjunction with public art event specialists, Wild in Art, as well as children’s publisher Andersen Press, publisher of Elmer since 1989.

Vice Chancellor of the University of Suffolk Richard Lister said, “We pride ourselves on being a community impact university and are delighted to sponsor an Elmer. Pigs Gone Wild was a great success in 2016 and we expect Elmer’s Big Parade Suffolk next summer will be just the same, bringing local people and visitors to the town. When we signed up there were just ten Elmer sculptures left, so I would encourage local businesses to show their support and to back this family-friendly project which is for a very important and worthy cause.”

The full list of partners and sponsors for the campaign so far is available on the recently launched campaign website:


University of Suffolk Press Office
T: 01473 338476