Students at the University will be helping to design a new visual identity for the Ipswich Vision project.
Ipswich Vision is a partnership project which brings together key organisations to create the successful county town centre which Ipswich and Suffolk expect and deserve through supporting regeneration, better transport, shopping and improvements to public spaces and public buildings.
Second year BA (Hons) Graphic Design and BA (Hons) Graphic Design (Graphic Illustration) students have been tasked with creating a new logo and style for the project. They will showcase their work in May, when the exhibition will be visited by the Ipswich Vision board.
Hayley Mace, Head of Communications at Ipswich Vision project partner New Anglia Local Enterprise Partnership, said: “Ipswich Vision is a really exciting project with lots going on, but we now need an exciting ‘look’ to be able to really shout about all the things we’re doing and make sure that the people of Ipswich and Suffolk know about us.
“This is a great opportunity for the students to bring their view of Ipswich to our project and to have their work seen by key local organisations. We’re excited to see what they come up with.”
Fiona Wright, Marketing Director for Ipswich Central, commented: "The University is a key part of the Vision for Ipswich so working with its students to create a strong identity for the project is a great opportunity for us and equally for the students."
Nigel Ball, Course Leader for Graphic Design at the University of Suffolk, said: “The chance of experiential learning is crucial for students to be able to truly understand how to negotiate a live brief with ‘real world’ responsibilities.
“Because graphic design and illustration are part and parcel of contemporary life, working with clients such as Ipswich Vision gives them a valuable insight into how their work interacts with the wider society outside of the studios on campus.”
Ipswich Vision is a partnership between Suffolk County Council, Ipswich Borough Council, Ipswich Central, New Anglia Local Enterprise Partnership, University of Suffolk, Ben Gummer MP and Greater Ipswich Chamber of Commerce.
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