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Celebrating Ipswich as a visitor destination

8 May 2017 5:00PM

A tourism conference presented by Ipswich Destination Management Organisation and the University of Suffolk will take place later this week.

Ipswich is positioning itself as an exciting destination in its own right focussing on its wonderful cultural and arts, the diverse history and heritage and showcasing the wonderful Waterfront.

Established and set up in May 2016 by the local business and supported by Ipswich Central, the Ipswich Destination Management Organisation (DMO) is working with University of Suffolk to showcase the work being done to bring new visitors not only to Ipswich itself but to work as a gateway hub to the whole county.

Celebrating Ipswich: Ipswich DMO Conference will take place on Friday 12 May at Trinity Park.

Ipswich Tourism is worth £220m to the local economy and with this new work by the DMO it is estimated that the visitor economy could grow by £65m by 2020 through an increase in day and overnight visitors.

Alex Paul, Chair of the Ipswich DMO stated; “The conference will be a great opportunity for local tourism business in Ipswich and beyond to see how the DMO is working to bring more visitors to Ipswich and Suffolk. As well as how businesses can get involved and benefit from its activities.”

“Tourism is a key growth sector for Suffolk and as the county town, Ipswich can do much to grow and develop the visitor economy. It is great at last to be showing off Ipswich in a new light, it’s long overdue but  exciting that the DMO is off the ground and already doing great things.”

The conference will offer DMO members and local businesses to network and celebrate Ipswich and to enjoy guest speakers such as Brendan Keaney (DanceEast) and Alex Paul (Gough Hotels). There will be a talks from industry specialists surrounding Destinations, Travel Trends, the role of Social Influencers and an update about the DMO’s activity so far and their campaigns ahead.

As part of the University of Suffolk’s Event and Tourism Management course, First and Second year students are working with Ipswich Central to organise, market and manage the conference. This gives the students first-hand experience of organising events as well as an insight into the work Ipswich Central does in place marketing and tourism. Also, the university is keen to celebrate Ipswich as part of their Year of Celebration; celebrating the launch of the University of Suffolk.

Richard Lister, Vice-Chancellor of the University of Suffolk said: ‘The University of Suffolk is very pleased to be part of the Celebrating Ipswich Conference. There is a great deal to celebrate in our town, and the University is very proud to play its part in making Ipswich a great place to visit, live and work.”

The Ipswich DMO is keen for all business in Ipswich and surrounding areas to attend and therefore the conference is free. To find out more visit


University of Suffolk Press Office
T: 01473 338476