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Quaysized Online Business Breakfast

Lockdown-Friendly Marketing Strategies

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lockdown friendly marketing strategies 0
Thursday, 2 July 2020,
07:45 to 09:00
Lockdown-friendly marketing strategies: How to get more links pointing to your website

About this Event

Join us for July's virtual business breakfast where Sean Preston will look at what you can do to increase traffic to your website.

You'll learn some useful strategies for generating links to your website. Including how to get your website in the articles of national newspapers, how to use competitor data to your advantage and how to know what content to write for your users. There is no strategy more powerful to increase the position of your website in Google than link building.

The format of the webinar is as follows:-

• 7:45am Registration and welcome

• 7:50am Introduction

• 7:55am Presentation

• 8:20am Q&A

• 8:35am Close - formal part of session finishes

• 8:40am Break

• 8:50am Close and/or opportunity to have an individual 121 with Sean and a member of our Business Engagement team.

Sean is a Lecturer in Computing and Course Leader for the Mobile and Web Development programme here at the University of Suffolk. He has over 15 years’ experience as a Web Developer creating software systems for the news, tourism, education, commerce and banking sectors. Before joining the university in 2018, Sean was a Web Developer for Newsquest, one of the largest regional media companies in the UK and a lecturer at the University of Worcester where he led the university’s Advanced Web Development offering.

Sean has a BSc in Computing and an MBA in Leadership and Management. He has won several awards for his lecturing and in 2017 was invited to teach web development at Zhejiang University in Jinhua, China.

In 2011, Sean founded an online multi-channel e-commerce business which was responsible for selling over 30,000 automotive parts and accessories. This business was later sold and is still in operation today. After the sale of his business in 2014, he began working as a Web Software Developer for Just2Easy Limited developing web-based systems to assist in the teaching of information technologies to primary school pupils. This software is now used by thousands of pupils every month worldwide and went on to win the 2015 BETT awards in London.

Sean’s previous technical, academic and business experience allows him to develop software solutions with organisational needs in mind. This has led to his increased engagement with the university’s Business Engagement team and Innovation Centre where he provides support to SMEs on topics such as digital marketing, web technologies and content accessibility.

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Contributors

Speakers
Sean Preston